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RAPP Creds

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by

Kailash Chandra

on 25 February 2014

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Transcript of RAPP Creds

HELLO. WE ARE RAPP.
The customer experience agency driven by data, inspired by culture and enabled by technology.

We're a new age agency for the new world order
FROM INTEGRATED TO CONNECTED
FROM BRAND STORY TO PEOPLE STORY
FROM 360 TO 365
From Customer Engagement to Customer Experiences
That’s why….
We're not an advertising agency. We're the
Customer Experiences
Agency.
Simply put…
We create Customer Experiences driven by
data,
inspired by
People,
and enabled by
technology
in a media agnostic manner

Agency that is structured to see the full picture
Different agencies to manage different aspects; nobody has a fuller picture of the brand except the mainline agency, if at all.

Disaggregation of the Industry
One CMO summarized it by commenting: Why do I need a main line planner? And a digital planner? A digital account person and a below the line account person? etc etc. Why can’t I just talk to one person who can in turn figure out things with relevant people within the agency?
This is how we are
re-structuring ourselves…
Multi-disciplinary people
Re-training to build integrated people agency
Tools & Processes
Getting People to fall in love with what we do
Domain knowledge training
Fundamental principles
CRM
Mainline
Digital
Direct
Brand
Think
Access to Global & Regional resources
Global Resources
Regional Knowledge
Ongoing Training
RAPP Global Scale
From One of the World’s Most-Awarded Agencies
50 Offices in 30 Countries
Member of Omnicom Group
Now Part Of The Largest Communications Conglomerate
The DDB Mudra Group
We've Got You Covered
3 offices in India
Mumbai, Bangalore, Delhi
50+ Employees
Strategists, Planners, Art, Copy, Technology & Social
Cross Media Expertise
Direct, Digital, Print, Outdoor
Across Industry Verticals
BFSI, FMCG, Hospitality, Tech, B2B, etc
Specialist Agency of the Year, 2010
Nominated – India and Sub Continent
We’ve Got The Stuff To Bring Big Ideas To Life.
We know that if you want people to listen to you, you need to listen to them. We do. Then we take what they tell us, in both words and actions, and analyze it from every angle. It’s the foundation of our strategic planning practice at RAPP, which brings together research, media, technology, analytics and cultural intelligence to create unforgettable customer experiences.

Strategy + Planning
Experience Planning
Communications Strategy
Communications
Cultural Intelligence
Content Strategy
Media Strategy
iBCD framework
i – innovation
: trying to use technologies in order to solve business issues
B – business platforms
: certain areas of business that we drive solely on the back of digital & manage effectiveness & efficiency
C – marketing calendar
: supporting regular communication campaigns and creating new level of engagement
D – digital platforms
: creating and growing owned media spaces for our existing and future loyal consumers

Digital
Framework
Calendar activities feed into Digital platforms and vice versa (so that we stop losing consumers and start building upon existing loyal users
Innovation and business platforms feed each other so that we directly measure commercial impact of innovations we try across areas where other influences are minimized.
We’ve Got The Stuff To Bring Big Ideas To Life.
We understand that social is playing an important role in your communication plans. We believe, that it has the potential to play a bigger role to build a community and engage them with programmes that make a real difference to the business. That’s why we always start with measurable business objectives.
Social Media Management
Social Listening
Social Business Strategy
Social Media Management
Content creation
Social CRM
Influencer reach out
Business Impact Measurement
Access to Facebook’s regional team
We’ve Got The Stuff To Bring Big Ideas To Life.
To us, the measure of great creative is not only its ability to inspire brand experience, but also its ability to motivate action and change behavior. When key insights fuel emotional ideas that go straight for the heart, brands are built, products are purchased and consumers become advocates.
Creative Services
Creative Strategy
Concept Development
Copywriting
Digital Studio & Production
Brand Guidelines
Art Direction
We’ve Got The Stuff To Bring Big Ideas To Life.
We believe in a mobile-first approach to technology as people increasingly access internet through mobile devices. We leverage marketing and technology best practices to solve our clients’ problems. We employ the latest technologies to develop quality solutions that are scalable for less and provide results.
Technology

Platform Development
CMS Systems
Data Collection Engines
Mobile Platforms
Web Service Development
Legacy System Integration
Website Creation & Development
HTML5 & Web 2.0 technologies
We’ve Got The Stuff To Bring Big Ideas To Life.
We believe in a mobile-first approach to technology as people increasingly access internet through mobile devices. We leverage marketing and technology best practices to solve our clients’ problems. We employ the latest technologies to develop quality solutions that are scalable for less and provide results.
CRM & Loyalty
Platform Development
CMS Systems
Data Collection Engines
Mobile Platforms
Web Service Development
Legacy System Integration
Website Creation & Development
HTML5 & Web 2.0 technologies
Our Global Clients
Won over 300 awards, including the most won by an Indian agency at the prestigious Cannes Lions
One of the most awarded groups in 2010-2012
Our Clients In India
People
Venkat Mallik
President, RAPP India & Tribal Worldwide India
Bijoe George
Vice President,
RAPP India
Kapil Bhatia
E-Commerce &
Mobility
Ajit Nair
CRM & Loyalty
Centre of Excellence
Prashant Lodaya
Social Media Centre
of Excellence
Talk to us:
business@rappindia.com
Tel: 022-33080808
DDB Mudra House, Santacruz, Mumbai.
Annexure
Key Relationships
in India
8 year old relationship.

Direct marketing, customer communication, product & brand marketing.

Across channels – Loans, Credit Cards, Premium Banking

Full service offering

Mass media, digital & direct marketing.

Full service offering

Mass media, digital & direct marketing.

Helping SimplyMarry launch a service innovation through Print, Radio & Digital
Key Relationships
in India
8 year old relationship.

Direct marketing, customer communication, product & brand marketing.

Across channels – Loans, Credit Cards, Premium Banking

Full service offering

Mass media, digital & direct marketing.

Full service offering

Mass media, digital & direct marketing.

Part of the revival story for Bata; helping it turn into a new age brand through digital initiatives targeted at youth
Key Relationships
in India
8 year old relationship.

Direct marketing, customer communication, product & brand marketing.

Across channels – Loans, Credit Cards, Premium Banking
Full service offering

Mass media, digital & direct marketing.

4 year old relationship.

Digital Mandate; Helping Emerson Climate with B2C initiatives in the form of ingredient branding.

Digital & Direct marketing
Key Relationships
in India
Launched B’lue – a unique flavored drink online

Used digital to build brand awareness and create purchase intent

Digital Brand Consulting, Web Asset development & Social Media management
Brand Partners; crafting Radiant’s digital vision for 5 countries: India, Vietnam, South Africa, Thailand & Brazil

Digital Brand Strategy Consulting, Digital Marketing (social, web platforms & mobile)
Digital Brand Partner; strategy consulting

Social Media Management, Listening (ORM), Web Asset creation & Maintenance, Mobile Site, Campaign Management (functional as well as brand), E-commerce campaigns
Key Relationships
in India
Digital Brand Partners; crafting Knorr’s digital vision for India

Digital Brand Strategy Consulting, Digital Marketing (social, web platforms & mobile)

Digital led the transformation of celebrity led brand to Chefmanship (Knorr’s global proposition)
Social Media Management, Digital Asset creation (Kissanpur campaign)

Digital Brand Strategy Consulting, Digital Marketing (social, web platforms & mobile)
And a few more …
Full transcript