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Advertising

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by

Ashley Caldwell

on 15 April 2015

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Transcript of Advertising

What is Advertising?
An item or good that is presented to the public to help make an announcement or sell a product
Advertisements are shown on billboards, radio, television, social, media websites and more
What are the benefits of Advertising?
How does Advertisements cause social problems?
Advertising affects our our consumption, freedom of choice, and thought about different genders.
Makes consumers forget what they really need,
Tell a story but creates a problem then tries to solve it.
Pick out children's vulnerabilites
Creates a Gap between sexes, misrepresents genders
Provokes unhealthy habits
Examples
of
Ads
Sell products and make a company a lot of money
Company or product exposure
Increase competition between major brands and companies
The ability to target large groups of people while capturing their attention
Childrens Advertising
What are there Techniques?
A
d
v
e
r
t
i
s
i
n
g

For example, Carl's Juniors ads with women slowly eating a hamburger.
The majority of ads seperate woman and men.
AD's potray women as over-sexualized creatures who wear bikinis.
Men are represented wearing all of their clothes or in some cases barely any clothes.
Ex. Old Spice ads
Sexism on the Media can brainwash children beliefs.
Examples of Sexist Ads

Advertising is Sexist
Advertising can promote unhealthy habits
Advertisers go to extremes in order to promote products and target the teenage audience.
They simply make the product seem ethical.
Hiring Celebrities to promote products gives consumers the ideal that, "If they eat this, then I can eat this."
Ex. Fast Food Ads and Smoking Ads
Although these products may appear to be appealing they can ultimately create health problems such as Diabetes, Obesity and Cancer.
2012 Research Studies have proven that 11.5 percent of people under the age of 20 are affected by Diabetes.
Researchers have proven that advertisments are the cause of a lower life expectancy for the newer generation of people.
When was the last time you saw an ad for healthy food?
1) Advertisers see what children like.
Advertisers study the behavior of children while they play, shop and interact with their parents.
After marketers determine popular items they remake them with persuasive commercials.
Berkeley psychologist Allen D. Kanner, PhD argued that, "3- to 7-year-olds gravitate toward toys that transform themselves into something else and why 8- to 12-year-olds love to collect things." (Clay )
These commercials are always shown are childrens networks.
The growth of advertising channels affect the amount of advertisements exposed to children.
Ex. Target, Bratz, Power Rangers, Transformers, Tricks Cereal.
2) Appeal to Childrens senses.
Advertisements can cause
insecurities
The mass media exposed to some form of broadcasting has to confront their insecurites.
In most cases, the media only shows the "so called perfect" people in commercials.
Makes people feel that they arent perfect.
Anorexia
Over eating
Bulimea
Substance abuse
Examples of these ads are Pro Active Commercials.
Advertisers main goals are to have children buy products. They are not childrens friends!
Did you notice that what you see on TV is not up to what you want to see but what will sell advertisements?

So it does not matter if you are a hard core Star Wars lover or if you cannot get enough of Family Guy
if these movies and shows did not appeal to the advertisers they probably would not air.

For example one of the most popular shows Big Bang Theory was not so popular when it started in 2006.




In fact it almost got canceled
until the writers changed the show entirely
and now advertisements run for over $300,000 for every 30 seconds
making it the second most expensive show
right after Sunday Night Football.

Advertising and Stereotypes
To perpetuating or changing our perceptions
Related to race, gender, age, class and sexuality
Most of Ads, which included stereotypes, provide wrong perspective to viewers.
Not only about products, but also about people....
The
REALITY
is getting decreased
Racial/Ethnic stereotypes

Gender stereotypes (Woman/Man)
Sexual stereotypes
Elder stereotypes
Young stereotypes(Baby/Children)
Types of stereotypes
Global Impacts of Advertising
American brands, such as McDonalds, KFC, Starbucks, have exported to other major countries, China, Japan, Russia, and France
Same brands but different Ads
ex) Mcdonalds Ads with different languages
Western advertising impacts Third/World Markets Audiences

Sooie's Video Break
http://animoto.com/play/jQSvszkXz4du7U04yJ7eHw
By: Ashley Caldwell, Jagdeep Sekhon, and Soohyun Kim
Critiscims about the show:
The science world thinks it promotes the wrong idea about the universe scientifically.

There are not many "smart women" on the show.

The characters are not developed fully and the story line is repetitive.
The L.A Times also used censorship.
In 1997 the new CEO of the L.A Times thought it necessary to to assign a business manager to each section of the newspaper so that it created a profit oriented product that satisfied the needs of the board of directors.
The board of directors at the time were General Electric Company (NBC), Viacom Inc. (cable), The Walt Disney Company (ABC), Time Warner Inc.(CNN), Westinghouse Electric Corporation (CBS), The News Corporation Ltd. (Fox), Gannett Co. Inc., Knight-Ridder Inc., New York Times Co., Washington Post Co., and the Times Mirror Co.



Entertainment shows are not the only targets
but shows like Nightline are too.

Nightline used to devote time out of their show to read 700 names of the men and women who were killed during service in Iraq.

This stopped being aired ever since it was called a politically-motivated, anti-war sunt by the Sinclair Broadcast Group.

Many people were outraged and demanded that this segment be brought back but pressure from politics and advertisers this segment was forever cancelled.
Quiz
What are two insecurities that advertisments can cause?
What fast food company has ads in different languages?
How much do ads cost on the Big Bang Theory?
What is one stereotype?
What does this Target Commercial suggest about children?
Seeing and hearing are the main senses used.
If children see other children having fun then they graviate towards buying the product.
Advertisers use songs or jingles to resonate in childrens minds.
Examples: McDonalds and Lalaloopsy Dolls.
Studies have proven that childrens brains are not developed enough to understand information between the ages of 7 and 8.
Cited Resources



(http://leeeyeeeeidp.wordpress.com/2011/11/13/advertising-ethics/
(http://stereotypebyinternet.wordpress.com/category/ethnic-stereotypes/)
http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/)
http://seattletimes.com/html/businesstechnology/2018837267_starbucks05.html)
http://www.nytimes.com/2008/09/10/business/media/10adco.html?_r=0
http://www.globalissues.org/article/160/media-and-advertising
http://tvtropes.org/pmwiki/pmwiki.php/Main/TheFifties
http://www.tandfonline.com/doi/abs/10.1207/s15327728jmme0602_2?journalCode=hmme20#preview
http://library.duke.edu/digitalcollections/eaa/
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9402
http://www.english-test.net/forum/ftopic61667.html
http://valuesandframes.org/initiative/advertising/
http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html
http://www.uta.edu/huma/illuminations/kell6.htm
http://jahtruth.net/men.htm
http://well.blogs.nytimes.com/2013/02/11/how-advertising-targets-our-children/?_r=1
http://www.apa.org/pubs/info/reports/advertising-children.aspx
http://www.apa.org/monitor/sep00/advertising.aspx
http://www.cdc.gov/diabetes/consumer/research.htm
http://www.google.com/imgres?imgurl=&imgrefurl=http://www.toxel.com/inspiration/2008/08/02/collection-of-cool-coca-cola-ads/&h=0&w=0&sz=1&tbnid=Zhx4ZVKKAQdM9M&tbnh=256&tbnw=197&zoom=1&docid=oxHvIpF3epem0M
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