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NOUL KENT MODE

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by

Radu Gavrila

on 27 October 2016

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Transcript of NOUL KENT MODE

Gama KENT MODE iti ofera inspiratie pentru noi descoperiri: un format de tigareta mai lung, un pachet cu un design modern si distinctiv, o experienta a fumatului perfect echilibrata.

Lansarea unei variante noi, MODE Switch 5mg, cu capsula mentolata.

GOAL!
Join the journey

NOUL KENT MODE
KENT MODE inseamna…
Un nou design de pachet si o schimbare de format pentru cele doua variante HDi KS (Blue si Silver) – din format KS (83mm) in format Long Demi (90mm
KENT MODE inseamna…
Un nou design de pachet si o schimbare de format pentru cele doua variante HDi KS (Blue si Silver) – din format KS (83mm) in format Long Demi (90mm
Obiectivele activitatii:
>> Comunicarea relansarii gamei KENT HDi KS sub o noua identitate –> KENT MODE, cu toate aspectele pe care aceasta le presupune:
o schimbare de format si design pachet pentru cele doua variante HDi KS Blue si Silver
extinderea gamei cu o noua varianta Switch, cu capsula mentolata, in acelasi format Demi lung si 5mg tar.


>> Comunicarea principalelor beneficii oferite de gama MODE: format modern; pachet cu design indraznet si distinctiv; filtru tub FLOW+; Switch 5mg – singura varianta cu capsula mentolata si format Demi lung disponibila pe piata.
>> Generarea de notorietate pentru gama MODE si cresterea numarului de fumatori care au incercat cele trei variante Mode.

Consumatorii tinta:

Franciza HDi
Fumatori de marci Premium: Kent si Marlboro (cu focus pe MLB Touch)
Fumatori de marci VFM si Low Lights: Pall Mall, Winston, B&H si Chesterfield
Full transcript