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Business in a globalised world


on 9 April 2013

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Transcript of Globalisering

Technology International Trade Marketing Cultural Differences Globalisation MNCs: Pros + Cons
+ More employment opportunities
+ Knowledge transfer
- Local businesses suffer
- 'Race to the bottom' More and more organisations, corporate or small are become more diverse internationally when marketing; primarily because the cost and complexity of operating overseas is reduced by globalisation.
Organisations such as Ikea, McDonalds and CocaCola are internationally renown for 'altering' their marketing stratergies to suit the needs of cultures and societies within the country they are operating in. Trading Blocs Common Markets
Free Trade Areas
EU- European Union
NAFTA- North American Free Trade Agreement
ASEAN- Association of South East Asian Nations Pros and Cons of Trading Blocs PROS
Global trading partner
Large customer base
Reduction of trade barriers
Economies of scale
Job protection CONS
Vulnerable to one country's failings
Exchange Rates
Laws and Regulations
Retaliation Retaliation *Occurs when two countries trade with each other.
*Country A produces cars at £5,000.
*Country B produces at £3,500 so job losses in A.
*A places a £3,00 TARIFF on B's cars so they are now sold at £6,500.
*B then RETALIATES and places a tariff on A's shirts so they become expensive.

Both countries lose out and so return to normal selling conditions. Pros and Cons Pro's
Profit growth
Wider customer base
Utilisation of resources Types of marketing Ethnocentric- each region is targeted differently.
Polycentric- each country is targeted individually.
Geocentric- there are no individual marketing campaigns. Con's
Targeting may be dificult
Research intensive (wants and needs)
Government policies The Internet *Allows global communication.
*Quick and simple access.
*Low costs involved. Transportation *Allowed migration of people and products.
*Faster delivery.
*Evolution of flight for business and pleasure.
*Economies of scale. Glocalisation
An example of a company that successfully glocalises is McDonalds. West Vs East
Exploitation of the host country.
Enabled by flexible movement of MNCs.
Barbie Culture Clash
Native cultures get subdued.
Competition between local businesses and MNCs
Tesco in India Mål fra læreplanen:
SAMFUNNSFAG • forklare begrepet globalisering og vurdere ulike konsekvenser av globalisering
GEOGRAFI • gi eksempel på lokaliseringsfaktorer som er viktige for global økonomisk virksomhet og internasjonal arbeidsdeling, og vurdere hva dette har å si i dag

Oppgaver etter Prezi:
1) Les raskt gjennom kapittel 8 i geografiboken. Se på bilder og illustrasjoner, les kommentarer, overskrifter, skumles teksten og merk deg spesielt ord i kursiv.
2) Jobb med ndla sin samfunnsfag/globaliseringsside: http://ndla.no/nb/node/57521?fag=36
3) Svar på følgende spørsmål (les gjennom alle spørsmål før du starter):
Hva er globalisering?
Hva er positivt med globalisering?
Hva er negativt?
Finn et globalt / verdensomspennende firma, som f.eks. H&M.
Hvordan jobber dette firmaet globalt? Hvordan er det bygd opp, satt sammen og fordelt?
Hvor er firmaet lokalisert i forhold til de ulike leddene i bedriften? Eier, Administrasjon, design, råvare, produksjon, frakt, salg, markedsføring.. Ta med det du klarer å finne ut.
Hva er avgjørende for lokaliseringen av de ulike delene? Hvilke rammebetingelser er til stede?
Hvorfor er det slik tror du? Hva er fordelene med lokaliseringen til de ulike leddene?
Ta utgangspunkt i produksjonslandet (hvis flere land, velg ett) til din bedrift. Presenter hva som er spesielt med dette landet i forhold til lokalisering av produksjon. Hvorfor et attraktivt land for bedriften? Hva synes du evt er negativt? Hva burde evt. gjøres annerledes?
Sjekk læreplanmålene. Har dere klart å integrere svar på disse i deres innlevering?
Jobb to og to med svarene. Lever begge to samme produkt på Fronter. Frist ut timen. Definition of 'Glocalization'
A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. This means that the product or service may be tailored to conform with local laws, customs or consumer preferences. Products or services that are effectively "glocalized" are, by definition, going to be of much greater interest to the end user.

Investopedia explains 'Glocalization'
Yahoo! is an example of a company that practices glocalization. It markets a portal that is viewed worldwide and offers different versions of its website (and related services) for different users. For example, it provides content and language variations in some 25 countries including China, Russia and Canada. It also customizes content to appeal to individuals in those locations.

A number of both public and private companies currently practice glocalization in an effort to build their customer bases and grow revenues.
Ordet globalisering beskriver en prosess hvor verdens land og mennesker knytter tettere bånd gjennom handel, politikk og kultur.
Full transcript