The Internet belongs to everyone. Let’s keep it that way.

Protect Net Neutrality
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Social Media

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Melissa Hicks

on 19 July 2013

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Transcript of Social Media

Where to Read
Finding people to follow
Follow people who follow you
Follow people who are followed by people you follow
Types of messages
Direct Message
“In the age of technology there is constant access to vast amounts of information. The basket overflows; people get overwhelmed; the eye of the storm is not so much what goes on in the world, it is the confusion of how to think, feel, digest, and react to what goes on.”
― Criss Jami, Venus in Arms
What is Twitter?
the #hashtag
What is trending right now in the U.S.? The world?
Who is the most followed person on Twitter (
What was the most popular tweet of all time so far?
How do you communicate with people now?
How can you use Twitter?
Marketing tool
Research tool
News tool
Feedback tool
Quiz/poll tool
Professional development
Archival story tool
What is Facebook?
Four Tips for Building Better Community
Be short and precise
Question, Question, Question
Include media
Upload at appropriate times
Personal v. Corporate
Groups are set up for more personal interaction
Groups directly connected to people who administer them
Pages are indexed by external search engines
Individuals v. Pages v. Groups
User Control
Groups offer more control over who gets to participate
Groups can restrict access
Pages can restrict certain ages or locations
Email v. Updates
Group admins can send messages to a group under 5,000 members
Page admins send updates through the page and they appear as "updates" in fans inboxes. No limits.
Pages can host applications which personalize the user experience
Groups can't do this
Ultimately, if someone posts spam to either, it has to be removed manually.
You can remove specific members.
Creating Events
You can do on both
Ads can be purhased to promote either groups or pages
Pages can benefit from social ads publicizing fan connection
Facebook Pages are a tool for companies and public figures to engage their fans and customers.
Facebook Groups are for members of groups to connect, share and even collaborate on a given topic or idea. They serve as a tool for building awareness around various ideas.
Heritage High School Counseling
CASC, The California Association of School Counselors
Individual pages
Since personal accounts are meant for individual people, they aren't suited to meet your business needs. Pages offer more robust features for organizations, businesses, public figures, brands and organizations.
Examples of ways to use Twitter/resources:
Marketing tool:
Research tool:
Feedback tool
Quiz/poll tool
Professional development
Personal learning networks:
Twitter chats:
Archival/story tool:
Joseph Boris, Teacher, State High
Mytonomy - Thomas Jefferson High School for Science and Technology
NCHS Counseling Channel
Huge variety
Keep things fresh
Establish community
Anyone can post
Example: North Tahoe High School Counseling Department
Food for thought: Social Media Policy
Social Media
See your reach:
Example users on Twitter:
Merced High School Counselors:
Lisa Graff, information disperser:
Tracy Jackson, power user/networker:

Note the different ways they engage others and use Twitter.
YouTube for fun and engaging your audience!!
Another option...
Thank You!
Connect with me:
Twitter: @JustStormy
Web 1.0 - Web pages - the ability to publish anything
Web 2.0 - Interactivity/Read-write
Web 3.0 - Semantic web - vast, cataloged database and web
3-D Web - walk through web
Media-Centric Web - Finding media with media
Pervasive Web - a Web that's everywhere
Web 4.0 - Ubiquity, identity, connection
Web X.0 - improve digital equity? cost effective? individualized?
"There is no reason anyone would want a computer in their home."

Ken Olsen, founder of Digital Equipment Corporation, 1977
Investigation 6
Use the Twitter search tool, Topsy, to search the hashtag #counselor and then click on EXPERTS in the left-hand column. Find one person you would like to follow and enter their Twitter name and your reason for picking them onto the IST Counselors Facebook page

Investigation 2
Take a look at the list of Twitter-using educators and post information about one you might like to follow to this collaborative space.

Visit Kathy's Diigo list of Web 2.0 tools. Find a tool to share with others and share it in this collaborative space.


What is Facebook?:
Full transcript