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IBBM Franchises Project

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by

Zeynep Ertugay

on 1 October 2013

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Transcript of IBBM Franchises Project

Understanding Franchises
Process of Franchising
What is a
Franchise?

Three Types
Distributorships
Trademark Licensed
Business Format
Disadvantages
Advantages
Franchisee
Evaluation
Legal Requirements
Franchise Model
Paperwork & Registration
Key Hires
Sell Franchises
Support & Maintain
Interrelationships
Franchisee

Franchisor
Legalities
FTC Regulation (Franchise Rule)
W.A. Legislation
(RCW 19.100)
Step 1
Step 2
Step 3
Franchise Pros & Cons
Franchise Specifics
Parent Company
Rapid growth without risking much capital
Economies of scale
Cost effective management
No trial and error period in with new business start up
Franchisor provides experience
Unified store design
Franchisee
Parent Company
Much capital to start up, train, support
Brand can be harmed
Confidentiality declines
Franchisees may be too radical
Fees, royalties (decrease profit)
Restricted by franchisor's standards
When contract ends, all good reputation lost back to
franchisor
An HL Presentation
Full transcript