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Transcript of 90 Sync
to meet broadcaster's preferences
MONTHLY FIXED FEE
Second Screen Application
"The best way to predict the future is to WEAR it"
PERCEIVE THE MATCH
Enlarge the offer
KNOW THE MATCH
Italians using a mobile device while watching TV
football addicted in Italy with a Pay-TV
Broadcast yearly revenues
Be the first mover
Exploit the mobile channel