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How Hockey Canada manage to find funds & support for new events?
Sponsorship, merchandising, donations and licensing, having the teams on Tv.
Organizing International major events is a powerful way to find partners.
In 1994 Hockey Canada and the Canadian Amateur Hockey Association merged to bring all aspect of games under one umbrella organization, the newly formed Canadian Hockey Association was responsible for youth hockey programs as well as Canada's national teams for World Championships and Olympic tournaments.
The name was later changed to Hockey Canada in 2003 for operational purposes (You know...canadians!)
Global events as drivers of growth:
The Case of Hockey Canada.
How come victory of the nationals team is linked to the steady growth of Hockey Canada?
Describe the business model of Hockey Canada.
What are the benefits of Hockey Canada for the country itself?
Financial benefits even shared.
Catapulting the leading country to the head of the world.
Maintaining the rage between US and Canada over the discipline.
National game now being thaught in schools and supported by the whole people.
Leads the country to international game management and hosting.
How did Hockey Canada became famous for hosting international events in Canada?
The case takes place in Calgary, Canada, at the main office of Hockey Canada ( Hockey Canada, formally known as the Canadian Hockey Association, is the national governing body of ice hockey in Canada and is a member of the International Ice Hockey Federation) where Scott Smith the operating officer of Hockey Canada is having a conference with their stakeholders from across the country, and Smith is really insisting on International event hosting and how this is good to maintain the steady growth Hockey Canada grew through the past years.
The case present how big hockey got for the country, how this Hockey Canada organization hosted so many events and created a real national fever over this sport; It also reveals the different aspects of the organization.
Hockey Canada in a couple of words
AS THE MAJORITY OF THE AUDIENCE ARE BEAUTIFUL LADIES (DR D HERE WILL AGREE) WE'LL THROW A LIL GIRL FRAME :)
SINCE 1997-1998 HOCKEY CANADA'S REGISTRATION IN FEMALE HOCKEY HAD ALMOST TRIPLED FROM 29000 TO 85OOO REGISTRED PLAYERS...
The business model for Event hosting of Hockey Canada
Event Hosting can be operationally, financially and even politically challenging.
Over the past decade Hockey Canada had developed a highly effective model for hosting world championships of every age type. Because the championships are held in different cities it helps sharing the benefits of these major events. It s a pretty nice situation especially from my french vision.( all big matches are held in Paris)
The model was built upon having good finances, having a shared profit, also benefits are split between Hockey Canada, the Canadian Hockey League and its teams, the key point is to frequently host challenges and for that the best is to create them like Hockey Canada did.
Sponsorship, Marketing development.
Manage and increase the ability of selling tickets and seats.
National Interest always growing.
Because of all this motivation creating sharing and hosting challenges, canadians are really liking the sport and especially when their teams are winning, it gives 'em a good reason to get drunk for national support.
No for real, the shows are now watched by three quarter of the Canadian people rather on Tv or in the arena. Canadians love to see their colors winning like in 2010 when the country captured the gold medal.
The Benefits of event hosting also led to opportunities for sponsor activation.
Hockey Canada have always maintained a solid growth keepin on gettin bigger and bigger this could be due to the fact that the majority of their revenue is based on events , sponsors, government funding and funding agencies.
hosting the major events of the discipline.
opening it to young people and women
market a lot of international merchandizing and work through the path of market celebrity.
IT USE TO BE THE NATIONAL SPORT ORGANIZATION RESPONSIBLE FOR THE SPORT OF NONPROFESSIONAL ICE HOCKEY IN CANADA
LEAD, DEVELOP AND PROMOTE POSITIVE ICE HOCKEY EXPERIENCES.
SOUGHT TO GROW THE GAME OF HOCKEY IN CANADA BY EXPOSING THE SPORT TO CHILDREN AND ADULTS ACROSS THE COUNTRY.
THEIR INTERNATIONAL EVENTS HAVE BEEN THE CORE DRIVER OF THE GROWTH AND SUCCESS OF HOCKEY CANADA IN THE PAST 15 YEARS.
ALSO RESPONSIBLE FOR THE ECONOMIC GROWTH OF CANADA LINKED TO THE EXPLOSION OF AUDIENCE( COACH, TRAINING PROGAMS, MERCHANDISING...)