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2014 Communications Plan
Transcript of 2014 Communications Plan
Create a plan and calendar for 2014 PR efforts
Integrate social media and marketing tools into PR plan
Increase brand awareness
Increase sales opportunities
Build thought-leadership and credibility
Graduation Alliance has a successful model for recovering dropouts and helping them reach graduation — a solution for the problems your district encounters
Graduation Alliance has an interest and voice in education-related discussions and current events
Graduation Alliance wants to expand into more school districts to help more students earn their diplomas
Graduation Alliance continues to see growth
Graduation Alliance is driven by our company mission
Graduation Alliance offers Flexibility, accountability, support.
Copywriters and marketing team
Management connections with education leaders
Staff knowledge and credibility
Company model and methods
Social media use
Placement of stories in publications
Specific angles of stories
Narrow target audience and consumers
Key message(s) change depending on audience
Limited education-focused news outlets
Partnerships with similar organizations
Utilize content from management
Incorporate new social media platforms into plan
Use company voice to speak about various education topics
Organizations beating us to newsworthy content
Student stories vary — not consistent in time
School districts — current and potential partners
Graduation Alliance employees
Strategies and Tactics
NDPN Conference newsletter
Guest posts on blogs
Guest posts/ editorials
Blog posts on NoDropouts.org
Social media campaigns
Goal: one per quarter
Social media incorporated
Graduation rates released
American School Board Journal
Best practices blogs
Build online news room
Publish press releases
Increase brand awareness
Increase thought leadership
Create content for sharing online — social media, editorial, etc.
Preparations for 2014
Create contact lists
Local reporters for current districts
National reporters for larger lists
Contact information for blogs
Evaluate when to use wire services
PR Newswire, BusinessWire, etc.
Does this benefit us?
What additional content do we need?
More social media
Is another blog needed?
Track and record all articles and editorials placed in 2014
Monitor student/district contact
Continue to track social media interactions and metrics