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THE FRAMES

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by

Simon McLean

on 26 December 2012

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Transcript of THE FRAMES

THE FRAMES STRUCTURAL SUBJECTIVE CULTURAL POST MODERN STRUCTURAL (FORMAL) FRAME: Is concerned with how the visual language of codes, symbols and signs convey meaning in an artwork. We interpret artworks through the structural frame by analysing the structure of the work, that is, how it is made and what it is made from.
When analysing an work using the 'Structural Frame' we analyse the work formally considering the Elements and Principles of Art & Design and how the artist has used them to create the work. Think of things like line, shape, size, tone , colour, and their qualities as well as the compositional devices such as balance, emphasis and contrast employed in the work. SUBJECTIVE (PERSONAL) FRAME: Is to do with the artist’s emotions and imagination. It requires us to react to an artwork in a personal way, responding to our feelings. When analysing an artwork using the Subjective Frame, think about how the artwork make you feel and why, how emotions are expressed in the artwork and perhaps what is revealed about the emotional response of the artist. CULTURAL (SOCIAL) FRAME: Within the cultural frame, we look at the influence of society or cultural background on an artwork. Remember all artworks are the product of the beliefs, values and attitudes of the society at a particular time in history in which the artwork was made. Therefore, an artwork may reflect or comment on such aspects of culture as religion, politics, race relations, gender concerns, influences of economics, technology and science. With this in mind, we ask ourselves when using the cultural frame why an artwork was made and what its purpose is.
Remember artworks are not made in isolation, they are a reflection of the time and place in which they were made. You can think of them as cultural 'artifacts'. POSTMODERN (CONTEMPORARY) FRAME:
Postmodern or contemporary art practice is eclectic and unstable with no dominant styles, established conventions, art forms, materials, subject matter or intention. The postmodern artists often challenge past ideas about what art is and the traditions of artworks being seen as unique. They break traditional conventions by using new media and non traditional materials, by questioning traditions, exploring contemporary themes and subject matter, by taking art to the public in non-art spaces and through the practice of appropriating or recontextualising existing imagery, often in a satirical, ironic or socially critical way.
Critical readings of artworks using the Postmodern Frame involves analysing the way(s) audiences are expected to view, interact and interpret the works, often from multiple perspectives that may be intentionally ambiguous. Guernica , Pablo Picasso.
Oil on canvas 1937. APPLYING THE FRAMES to an ARTWORK STRUCTURAL FRAME
Things the Structural Frame is concerned with
• Symbols
• Materials
• Techniques
• Technologies
• Visual qualities
• Visual codes SUBJECTIVE FRAME Describe Picasso's painting
'Guernica' using the Structural Frame. Use the Subjective Frame to analyse Guernica Background Information

Guernica is a painting by Pablo Picasso and was made as a response to the bombing of the town of Guernica in Basque region in Spain by German and Italian warplanes at the behest of the Spanish Nationalist forces on 26 April 1937 during the Spanish Civil War.
The Spanish Republican government commissioned Picasso to create the large mural for display at the International Exposition at the 1937 World’s Fair in Paris.
'Guernica' depicts the tragedies of war and the suffering it inflicts, particularly innocent civilians.
The work has gained a monumental status, becoming a perpetual reminder of the tragedies of war and has become an anti-war symbol and an embodiment of peace.

On completion, Guernica was displayed around the world in a brief tour where it became famous and widely acclaimed. The tour of the painting helped bring the conflict of the Spanish Civil War to the attention of the world.

A commissioned tapestry copy of the painting is displayed on the wall of the United Nations Building in New York City at the entrance to the Security Council room.
Picasso refused to sell him the original which resides in the Museo Reina Sofia in Madrid, Spain.
CULTURAL FRAME Use the structural and cultural frames to interpret Picasso's 'Guernica' HSC 2005 INTRODUCTION TO THE FRAMES The 'FRAMES' are used in the study of art to help us understand different points of view, values and belief in and about the visual arts. They give meaning and are the instrument for generating different understandings about the function of and relationships between the artist, artwork, audience and world.

The 'Frames' are a useful tool which help the viewer focus and organize the content of an artwork in order to generate various levels of meaning and interpretations.
Formal Elements of Art & Design
- Colour
- Line
- Shape
- Tone
- Space
- Texture • Composition
- Balance
- Emphasis
- Pattern
- Movement
- Contrast
- Unity
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