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Henri Claude Cosmetics
Transcript of Henri Claude Cosmetics
Physique for the Urban Men
Export the successful product of the company : eau-de-cologne in different countries of the world and explain how it could function.
spots on TV
ads on magazine men
signs at sportive events
Countries to export
Target age group
United Arab Emirates
easy to understand
represents our brand
know in every country
20-35 age group
keep the reputation
show the grade of the product
in function of the economic level of the country
depending on our direct competitors
on average :
- 40 ml = $50
- 75 ml = $70
- 100 ml = $90
- 125 ml = $105
big department stores
french and sportive
know in the whole world
good representative for brand
only in France
keep the prestige