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Henri Claude Cosmetics

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by

Elise Delorme

on 22 October 2013

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Transcript of Henri Claude Cosmetics

Henri Claude Cosmetics
Physique for the Urban Men
Main Idea
Export the successful product of the company : eau-de-cologne in different countries of the world and explain how it could function.
ELEMENTS
spots on TV
ads on magazine men
signs at sportive events
radio advertising
Countries to export
Target age group
Distribution
Slogan
Position
Promotion
Physique
Manufacture
Price
China
Japan
South Korea
Swiss
United States
Dubai
Russia
Germany
Luxembourg
United Arab Emirates
easy to understand
represents our brand
know in every country
20-35 age group
young people
adventurous men
premium fragrance
keep the reputation
show the grade of the product
in function of the economic level of the country
depending on our direct competitors
on average :
- 40 ml = $50
- 75 ml = $70
- 100 ml = $90
- 125 ml = $105
Packaging
bottle design
innovative boxes
promotional bags
materials bio
perfumeries
aircraft
big department stores
online
Tony Parker
french and sportive
young man
know in the whole world
good representative for brand
'Physique,
be unique!'
only in France
keep the prestige
french authenticity
true quality
ADVERTISING
Full transcript