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The Elements and Principles of Design
Transcript of The Elements and Principles of Design
Block 1-1 Simplification Distortion Viewpoint Metamorphosis Minification Fragmentation Magnification Means whereby an image is simplified by the elimination of detail. To twist out of shape, exaggerate. The mental position from which things are viewed i.e. bird's eye view, worm's eye view, close-up, middle-ground.... The seeming detachment, isolation or break up of an image. A strategy used to change an image from one form to another. Used to decrease the size of an image. To increase the apparent size of an object, to exaggerate. Elements Juxtaposition To put two or more images together to form a new one. Elaboration Embellishment of an idea or object. Selection To choose or pick part of an image. Principles Reversal Used to turn inside out, invert, transpose, or convert to the opposite an effect in all or a portion of an image. Rotation Used to revolve, move, or rearrange an image or parts of an image. Memory All that one remembers, the art or power of creating new ides by combining previous experiences. Point and Line The path created by a moving point (as one drawn by a pencil point). Shape and Form The outline, edge or flat surface of a form (as a circle or square). Form occurs when a three dimensional quality has been achieved in a shape. Space An empty place or area in which something exists. Value A degree of lightness or darkness in colour, relation of light and shade in a painting, drawing.... Tone Tint or shade of a colour, the prevailing effect of harmony of colour and values. Colour The way something looks, apart from its size and shape, when light strikes it. Texture The way an object feels when it is touched, also, the way an object looks like it feels, such as rough or smooth. Balance and Proportion Arranged so the parts seem to be equally important or interesting. The size, location, or amount of something as compared to that of another (a hand is about the same length as a face). Unity The quality of having all the parts look as if they belong together. Contrast Great difference between two things. A light colour has contrast with a dark colour. Pattern A choice of lines, colours or shapes, repeated over and over in a planned way. Emphasis Refers to the focal point or centre of interest in an image. Movement and Rhythm Is achieved by manipulating the elements to suggest motion, to move the viewer's eye in a decided direction. Image Development Strategies and Concepts Imagination The art or power of forming mental images of what is not present. Visualization To form a mental picture of something not present to sight.