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Research Methodology - Data Analysis -
Transcript of Research Methodology - Data Analysis -
- Data Analysis -
Quantitative vs Qualitative
Qualitative data presentation
Measure of central tendency:
Mean: add up values and divide by number of data points
Median: middle value of data when ranked
Mode: figure that appears most often in the data
Measure of dispersion:
Standard deviation: a quantity expressing by how much the members of a group differ from the mean value for the group.
Unstructured - are not directed by a script. Rich but not replicable.
Structured - are tightly scripted, often like a questionnaire. Replicable but may lack richness.
Semi-structured - guided by a script but interesting issues can be explored in more depth. Can provide a good balance between richness and replicability.
Saving data in various methods: Minutes of meeting, videos, pictures, voice recorder etc.
Looking for recurring patterns or themes
Categorization scheme may be emergent or pre-specified
Looking for critical incidents
Helps to focus in on key events
Qualitative data presentation-Graphical form-
Quantitative data presentation-Graphical form-
Mixed method (Quantitative + Qualitative)
Quantitative data presentation-Mix-
Speaker : Dr.Norpadzlihatun Binti Manap