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Evaluation - How did you attract/address your audience?

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by

Jess Fells

on 25 March 2013

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Transcript of Evaluation - How did you attract/address your audience?

We attracted and addressed our audience (horror and psychological thriller fans, and teenage girls) in various ways through the use of mise-en-scene, cinematography, sound and editing. Evaluation
How did you attract/address your audience? MISE-EN-SCENE SOUND EDITING CINEMATOGRAPHY How we have attracted/addressed fans of the horror genre in our film through cinematography. How we have attracted/addressed fans of psychological thrillers through cinematography. How we have attracted/addressed teenage girls through the use of cinematography. How we have attracted/addressed fans of the horror genre through the use of sound. How we have attracted/addressed fans of psychological thrillers through the use of sound. How we have attracted/addressed teenage girls through the use of sound. How we have attracted/addressed fans of the horror genre through the use of mise-en-sce.ne How we have attracted/addressed fans of psychological thrillers through the use of mise-en-scene. How we have attracted/addressed teenage girls through the use of mise-en-scene. How we have attracted/addressed fans of the horror genre through the use of editing. How we have attracted/addressed fans of psychological thrillers through the use of editing. How we have attracted/addressed teenage girls through the use of editing. This shot may appeal to fans of the horror genre, as the high angle to it gives the viewer the impression that the character is being watched. Fans of the horror genre may have noticed that if a character is being 'watched', they're usually killed soon after, which is why we chose this shot for our film as we wanted to foreshadow the murder. This next shot of Sarah's character dead may also attract fans of the horror genre. The repetitive high angle used when showing her character informs the audience that the killer has much more authority than the victim, and therefore makes them seem much more frightening. This high angle shot may attract an audience who enjoy psychological thrillers as the high angle gives the audience the impression that there is somebody standing above the character. As it is made clear that this character is performing a ritual to kill the previously introduced character, it makes them wonder who could be 'above' her, as she is already shown to be the villain. This sense of mystery is an important convention of the genre. The next shot in which the character looks up confirms that there is somebody above her, but doesn't reveal who it is or why they are there, leaving it a mystery. (I couldn't get a screen shot of it because it didn't even last a second and it was hard to pause in the right place) This shot may attract a female, teenage audience as it is an eye level shot, giving the impression that the character is on the same 'level' as them, making her more relatable. The use of props such as the fake blood and 'guts' may attract fans of horror films, especially splatter films, as gore is a main component to films of this genre. The fact there is a death so early on in the film also suggests that there will be more gory deaths later on, which would make a fan of a horror film want to see more of the film. The low key lighting in this shot may attract fans of psychological thrillers as the lighting stops the viewer seeing the surroundings, giving a sense of mystery. The fact the character has long hair in front of her which hides her face also helps to create mystery and tension, as they do not know who it is, and will continue to watch the film in order to find out. The actors used in this scene may attract teenage girls as an audience as they are teenage girls themselves, perhaps making the story more relatable. The use of the guitar as a prop may also attract this audience, as the majority of teenage girls have an interest in music, guitars in particular. The simple, yet effective piano music at the start may attract fans of the horror genre, as the music is quite haunting (the long, lingering notes), foreshadowing something awful.

Music such as this is also very stereotypically used in horror films, so it makes the audience aware of the films genre before characters or a story is introduced. (During the opening credits.) The use of the Latin voice over may attract fans of psychological thrillers, as not many (if any) people watching the film would be able to understand what the character is saying, although are some words such as 'satanica' which give away that the character is performing a Satanic ritual. The fact the audience can't understand much of what the character is chanting creates mystery, which is important to films of this genre. The use of the voice over in the dream scene in which Sarah's character says 'tell me I'm your best friend' may attract teenage girls as an audience, as having a friend with a secret is something relatable to everyone, teenage girl in particular. The voice over also introduces a theme of friendship to the film, which is again very relatable to this audience. The fact 'Esther' interrupted with 'Hi, I'm Esther' symbolises the arrival of a 'new girl', who causes the characters friendship to drift apart, hence the fact there are secrets between them. The use of rapid cuts in the death scene may attract fans of the horror genre, as the fast pace of them creates tension, which is a main point of horror films.

I tried to embed the video on here, but as I cut the clip from our YouTube video, it was from a different website, so prezi wouldn't embed it unfortunately. But here's the link. http://www.tubechop.com/watch/355548 The use of editing effects such as bad tv and 'psychorama', which cuts the video into smaller pieces, which then flash up. These effects may attract fans of this genre as when a character (Esther) is shown flashing up and disappearing rapidly from the psychorama effect, it questions her state (whether she is real or not) but does not confirm it. This again, creates mystery which is an important convention to this genre.

http://www.tubechop.com/watch/355566 The colour correction we used in the dream scene to make everything highly saturated and bright may appeal to this audience, as a lot of teenage girls enjoy bright colours.

http://www.tubechop.com/watch/355576
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