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Copy of COM 337 - Communication Theory (Paired Facilitation)

Chapter 11: Social Information Processing Theory

sharon Chan

on 20 September 2012

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Transcript of Copy of COM 337 - Communication Theory (Paired Facilitation)

Social Information Processing Theory By: Leonard & Sharon Explanation of Theory Key Concepts - The length of time CMC users have to send
messages is crucial

- The time differential: (4 : 1)
CMC typing is x4 slower than F2F speaking

- Slower exchange of info DOES NOT mean
CMC creates weaker relationships ii. Extended Time Griffin, E. (2012). A first look at communication theory (8th ed.) New York, NY: McGraw-Hill.

You've Got Mail (1998)
Out Cold (2001)
The Social Network (2010)
Horrible Bosses (2011)

Brad Paisely 'Online' Music Video (BRADPAISLEYVEVO)
Thai Mobile network advertisment (thewebmanager)

Comic strip: http://www.welcometokcity.com/ References: Media Richness Theory Thank You CMC
- text-based
- filter out most nonverbal cues Computer-mediated communication - for task-related purposes (e.g. new dissemination, long-distance conferencing) classifies each communication medium according to
the complexity of the messages it can handle efficiently 2 too narrow to convey rich relational messages What has been said about
F2F vs CMC? Social Presence Theory text-based messages deprive CMC users of the sense
that other people are jointly involved in the interaction 1 Lack of social context cues CMC users have no clue as to their relative status
Norms for interaction are not clear people tend to become more self-absorbed, less-inhibited increased Flaming 3 CMC bandwidth too narrow to convey rich relational messages 'Cues filtered out' Flaw in using CMC for relationship development:
absence of nonverbal cues 1 , 2 , 3 - based solely on: Linguistic content of Computer-Mediated-Communication (CMC)

- Parties who meet online can develop relationships just as close
as those relationships fromed Face-to-face (F2F) SIP Social Information Processing Joe Walther SIP Founder: - Communication Professor @ Cornell University

- Counter-argument: CMC is an equally useful
medium for developing close relationships

- Limited SIP theory to: Text-only Communication SIP Stuck in Time Critique of Theory Why SIP? Walther believed... Parties gain info about each other 2 Relationships grew by... Interpersonal
Information 1 Parties use that info to form interpersonal impressions of the other Impression
Formation 3 Relationship Development With these impressions in mind, parties draw closer if:
they like the impressions they've formed of one another - nonverbal cues filtered out
not a fatal loss to relational development SIP ii.
Extended Time i.
Verbal Cues Rationale for Theory Features of CMC: SIP focuses on: 1 - 2 1:
2: It's effect on the Impression Formed of the other Personal Information available through CMC F2F CMC one Nonverbal Present i. Verbal Cues verbal Present Present Absent* - CMC users crave affiliation online as much as they do in F2F interactions

- Nonverbal cues signal affinity

- In CMC, nonverbal cues of affinity are
replaced by Verbal cues of affinity

- Historical & Experimental support that
people adapt communication to connect
via cue-limited media SIP Real
Gulps Taking few sips Just an analogy... verbal info Nonverbal info Nonverbal info verbal info nonverbal info verbal info Related Theories Social Penetration Theory (Chapter 9)

Uncertainty Reduction Theory (Chapter 10) For relationships to achieve comparable lvls of intimacy as F2F... Warped Realities It's your turn! Practical Application of Theory Anticipated
Interactions Only
Nonverbal cue
NOT filtered out
in CMC Online Tree of Intimacy Chronemic Cues - the likelihood of future interaction
motivates CMC users to develop a r/s - study of people's systematic handling of time in their interactions with others Hyperpersonal
Perspective: - a claim that CMC r/s are often more intimate than F2F r/s NOT part of Walther's SIP
- from Chuck Berger's
Uncertainty Reduction Theory 4 types of media effects that occur depicts... (because text-only CMC users are not F2F) 1. 2. 3. 4. Sender: Selective
Self-presentation - online portrayal w/o fear of contradiction
- enables creation of an overwhelmingly favorable impression Receiver: (SIDE) Social Identity DEindividuation Theory - Overattribution of Similarity in the absence of other cues
- Creates an idealized image of Sender = Hyperpersonal relationship - CMC users overestimate their similarity with those they meet
in online groups Channel: Asynchronous Channel - CMC parties can use medium nonsimultaneously (as and when they desire)

- Benefit: ability to plan, contemplate, edit one's comments more
than would be possible in F2F situations e.g. FB avoidance clip Feedback: Self-fulfilling Prophecy - tendency for one's expectation of others to evoke a response from them that confirms what was anticipated CMC equivalent of Triggered when: Hyperpositive image fed back to the other person The Looking-glass Self Warranting Value Expanding SIP to newer CMC... (of online Information) Low: easily manipulated by owner
= dubious


High: less easily changed
= trustworthy e.g. posted by profile owner e.g. posts by others about profile owner - SIP Theory remains unchanged despite global online transition.

- Warranting value inadequate
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