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N4 KT3 CRM Klanttevredenheid

CRM en Klanttevredenheid

Kees Koning

on 29 November 2015

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Transcript of N4 KT3 CRM Klanttevredenheid



= onderhouden van klant relaties
Customer relationship Management
Customer relationship management oftewel CRM (ook 'klantrelatiebeheer', soms 'relatiemarketing ' of 'verkoopbeheersysteem') is een werkwijze alsmede een technologie waarbij het optimaliseren van alle contacten met de klant centraal staat
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