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Transgender Advocates Media Training

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GLAAD GLAAD

on 6 October 2014

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Transcript of Transgender Advocates Media Training

GLAAD's Role

PR for LGBT community
Hold media accountable
Empower people to tell their stories
Actively engage in shaping the narrative around our lived experience as individuals and as a community.
Modern Media Landscape
GLAAD's Programs
National News
Spanish Language
Entertainment News
Transgender Education and Media Program
Transgender Advocates Media Training
Word Matter
Words to Avoid Words to Use

Transgenders Transgender/Trans Person
Transgendered
Tranny/trannie
______________________________________________________________________________

Sex-change, Pre-op, Post-op Transition
__________________________________________________________________________

Bathroom Bill Non-discrimination Law

Who Are You Speaking To?
Movable Middle
Media doesn't just document and reflect culture, it creates it! It is a primary source for social cues, definitions and "roles" *



Role As a Spokesperson
Media can create a window for people to see the world from your perspective..if they want to
It's your job to make them want to
Allies?
The Haters?
Words Matter
Negative Reaction Preferred

homosexual gay/gay man/gay woman/lesbian
gay marriage marriage/ marriage equality
transgendered transgender/trans
homosexuality being gay/sexual orientation
war/fight/battle/struggle movement
lifestyle life/ life experience
LGBT, POC, FTM, etc.
(depends on audience) expand what acronyms are


Who needs to hear what you have to say
Think of one specific person that needs to hear your message.
From your life now?
From your past?
From your imagination?
Have an image of that person in your mind:
when telling your story
during any interviews
when you're writing/crafting your message
Messaging and Framing
Effective Frames
speak to core values
reasonable tone
LGBT affirming language
stick to the facts
breakdown stereotypes
stand for something not just against the opposition
build bridges to audience
Ineffective Frames
...trying to cross bridge too soon
(compare to other movements- civil rights, women rights, etc.)
...repeat opponents message
(do not use problematic language even when correcting it)
... use angry language
("we need to fight back against the crazy fundamentalist")
...speak over the heads of your audience
(confusing jargon, unfamiliar acronyms)
Telling your story
qualification
affirmative statements
supporting data
Keep
It
Tight
You should be able to tell
your story or get your talking
points in, in 200 words or less.
The media has a short attention span. Being succinct is key.
Include relatible details
speak to shared values
fairness
create and practice talking points!!!
Interview Preparation
send biographical info and background material
anticipate questions that will be asked
ASK what questions will be asked
NOTHING is off record
Do your homework
Familiarize yourself with the person you'll be interviewed by
Get all your facts organized and memorized
Don't write complete sentences
PRACTICE PRACTICE PRACTICE
Get social!
use your social media presence to grow your audience
encourage advocacy groups (like us) to
do the same
supporters can communicate with the outlet before and after your interview: this creates accountability.
Being Interviewed
being interviewed
Remember that one person from before?
Smile when appropriate, even on the phone
Be animated and confident
(comes with practice)
Don't be afraid to take a deep breath and start over if you have to.
TAKE YOUR TIME
justice
love
equality
Answer
on your
own
terms
flagging
bridging
"...which brings us back to the bigger issue..."
hooking
cprrecting
"...that's actually a common misconception..."
After your story runs
if it's good:
share via social media and encourage others to do the same
let us know about it
reach out and thank the reporter; make yourself available

if it's not so good:
let us know about it
if action is required, share via social media
maybe contact other outlets
either way
take a closer look
Evaluate!
What worked?
What worked somewhat?
What didn't work at all?
Improvements?
Be part of the larger conversation!
You now have the foundations of a platform .
Continue to engage in social media
Share your story online
Reach out to others
You have a story to tell...
Personal stories and effective framing brings more people to the table, not push them away
the media is a microphone
every story is a step towards equality
contact GLAAD
TIQ MILAN
Senior Media Strategist
tmilan@glaad.org
New York
104 West 29th st. 4th floor
212.629.3322
Los Angeles
5455 Wilshire Blvd. suite 1000
323.933.2240
www.glaad.org
twitter @glaad
facebook.com/glaad
Social
Fast
Viral
Confrontational
Full transcript