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Communications Strategy 2015-2017

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by

Sophia Sheridan

on 25 August 2016

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Transcript of Communications Strategy 2015-2017

Communications Strategy 2015-2017
Year 1:
June 2015 - March 2016

Year 2:
April 2016 - March 2017

Funding
&
Advice
Volunteer
Centre

Projects
Information & Advice
TCDT Brand Values
Empower & Support Communities
Develop opportunities with the VCSE sector across Torbay
Create connections
Create more co-ordinated approach to information, advice and advocacy
Give Torbay a more influential voice
Support groups
Inspire

"Remember we may live in a new world, but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action.”
Fard Johnmar
Create
Build
Engage
Develop
Define
Empower
Year 1 - Communications Objectives
Create corporate identity
Build awareness & engagement
Strengthen voice
Engage, develop and implement internal communications
Develop Ageing Well Torbay brand
Evaluate
Shape
Grow

Year 2 - Communications Objectives
Become trusted voice for Torbay in key areas of work
Shape thought leaders from TCDT
Empower advocates
Encourage the community to shape TCDT Marcomms
Develop new suite of marketing materials and tools for campaigns
Define, develop and strengthen departmental sub-branding for TCDT departments
Full transcript