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Brand D

Darren Lancaster's visual resume´ experiment
by

Darren Lancaster

on 5 June 2012

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Transcript of Brand D

Technologist
Entrepreneur
Marketer
D
BRAND
Looking back
What is
Looking forward
D?
BRAND
This is NOT a
it's the story of...
LANCASTER, DARREN
Darren
Standard Resume
BRAND
D
Entrepreneur
Technologist
Marketer
is
at the core
by trade & training
continuing to emerge
1. Learn
2. Build
3. Measure
1.
2.
3.
1.
2.
3.
1.
2.
3.
1.
2.
3.
My innate entrepreneuring mechanics
Product & business creation
Increased stability
Reduced unknowns
Learn, build, measure, loops most recently
codified in "The Lean Startup" by Eric Ries
My goal
Make the build/measure loop as tight as possible
1.
2.
3.
1.
2.
3.
1.
2.
3.
1.
2.
3.
1.
2.
3.
Pivot
New direction
And I'm not afraid of the inevitable strategy pivot or two
Doing this well means being good at....
Time
Create high-caliber teams, and make them better
Take
risks
by being
visible,
inspirational, and innovative
Create solutions that truly matter
Every day I aspire to
risks
risks
Take
via experimentation
and connecting them to customers
Challenges that peak my interest
Making marketing more
p
e
r
s
o
n
a
l
organic
effective
Tech for social good
Rapid innovation in any-sized company
Apps that
you
learn
get
adapt to
Apps that help us manage life better
so we can spend more time on the big picture
You can
let me know
what you think
or
to dive deeper into the
BRAND
D
keep going if you want
history of
No bullets were
abused in the
making of this
story
Disclosures
My good friend Roy Rezentes was my sounding board and visual safety net for this story.
http://www.royrezentesdesign.com/
If you enjoyed this Prezi as a medium,
check out my other Prezis at:
http://prezi.com/user/darren_lancaster/
The BIG picture
Making a market
Creating vision
ideation
story-telling
networking
social engagement
sweating the really important details
but also
addressing communications & engagement barriers,
lately I've been focusing on
Interactive Email
co-creator of
used to create this story
& deepening my story-telling practice
More of my Prezis at http://prezi.com/user/darren_lancaster/
Perceiving needs
research
intuition
such as
getting dirty with
a great team
1. Learn
2. Build
3. Measure
and focusing in on the details of
Network Weaving
to enable
into groups
and moving
or teams
high-caliber
coalescing people
teams into action
Take
D
BRAND
(& advance forward)
1) Select fullscreen mode
2) Then click
to start
Acuson Ultrasound Corp

TRW, Inc.

SRI International

Varian
My early days in tech
Products & tech
Ultrasound medical systems

$500m tactical airborne reconnaisance system

Network protocol research

Thin film wafer fabrication equipment
Embedded software engineer

Technical team lead & software engineer

Network protocol development intern

Software development intern
Roles
Taking the entrepreneurial plunge
1996
1999
Employee #3
Software & network protocol development
Customer:
Internet Service Providers (ISP's)
Revenue from government R&D contracts
One of 3 key managers, 20 employees
Director of Product Development
No commercial product
Rooftop
Communications
Me
Core Technology:
wireless mesh networks
Product:
Internet Radio
Solution:
Wireless broadband internet access to residential & SMB's
Along the way...
I owned
Customer engagements, trials, network deployments

Embedded software development

QA & support

Contract manufacturing & supplier relationships
I collaborated on
Product management, roadmap, & architecture

Network protocol & management software

All key hires

Partnering, venture capital, and M&A discussions
As Director of Product Creation, I focused on
Making the product roadmap become reality
Building & integrating a multi-national team
Over 150 team members in California, Finland, Hungary, and Texas
Deploying & supporting 100's of customer networks
Leading the embedded software development and QA teams
Leading engagements & trials with larger telecom customers
*
Move to Finland
As Business Development Manager, I focused on
Large telecom relationships in Europe & Asia
A major wireless router deployment in the U.K. with a large telco
To provide internet access to 1000's of underserved towns
Led cross-functional sales, R&D and services team
Owned trial project, joint business modeling efforts, pricing & negotiations
Spokesperson at industry & customer events
Example
Joined NWR management team in Finland
Cross-training Finnish R&D team
After the 2002-2003 telecom collapse...
a small team of us incubate some ideas encompassing
Cellular to Wireless LAN call handoffs
Indoor Voice-over-IP quality improvements
After filing a patent and doing some prototyping,
these explorations led to the creation of a new Nokia Enterprise Voice Solutions (EVS) group.
Nokia Enterprise Solutions Division
I helped launch Enterprise Voice Solutions (EVS) as Director of Business Development
Created EVS vision and strategy

Researched partners and M&A opportunities

Built partnerships with Avaya, Cisco, & OnRelay

Represented ES division in Nokia-wide VoIP strategy
Accomplishments
Late in 2005 I built a multi-national product marketing team to launch Nokia's first mobile email solution
100's of enterprise customers & case studies

70 IT distribution/reseller partners

2 mobile operator customer references

300+ individual press articles
Our launch accomplishments
Global product focus groups and product briefings

Evangelist at industry events & customer meetings

Press & analyst briefings with division GM

Critical input to the NBC roadmap
I also led
As Director of Product Marketing, my 7-person team launched
Nokia Business Center (NBC) in less than one year
Back to entrepreneuring
As President & co-founder
I led
Finance and operations

Marketing & business development

Support

Monetization
Collaborated with my partner on
Vision, strategy and product roadmap

Team building

Investor recruiting

Product development
An online community platform for local groups
Local-level volunteer organizations, particularly PTA/PTO's in schools

Private & secure membership including various leader roles

Group email, calendar, document sharing

GoLocal and Fundraiser-in-a-box fundraising solutions

Flexible online payment collection and volunteer request forms

Online payments and accounting
What our team of 10 accomplished
GoLocal sponsorships
Local merchants supporting local groups via online sponsorships

The merchant is rewarded by receiving targeted online advertising and special offers
Created two online fundraising innovations
Over $1m in payments processed
Via flexible payment forms and integration with PayPal
Fundraiser-in-a-box
Created partnerships with 3 national fundraising companies

Fundraising projects run online delivering greater results
But...the groupery wasn't scaling well enough
so we did a strategy pivot to create
Interactive Email: Email that Engages!
GroupVine serves and partners with:
Brands (B2B or B2C)
Service Providers
Nonprofits
Online Publishers
Media Agencies & Consultants
Email Service Providers
Community Email: a platform for partnering
to offer
We partner with
as our first white-label branded Community Email offering.
In the first 18 months:
Over 5,000 schools
Over 1 million emails per month
Our cloud-based solutions
As current President & co-founder
I lead
Marketing & business development

Marketing services for email campaigns

Industry events & PR

Finance and operations
I collaborate with my team on
Vision, strategy and product roadmap

Product development

Support

Patent creation
Our accomplishments
Named 1 of 9 email-related companies to watch in 2012 by MediaPost
Consistently blowing away traditional email marketing results
Over 100+ email marketing campaigns
Voted "Most Innovative Startup"
MediaPost Email Insider Summit 2011
article highlights social reinforcement tactics used by our clients
http://www.marketingsherpa.com/article.php?ident=32047
Visit http://www.groupvine.com to learn more
Thank you!
Please let me know what you think

http://www.linkedin.com/in/darrenlancaster
Today I keep most of my focus on
Design(h)er Labs
Advisor on business & creating
Minimum Viable Product
B.S. Computer Engineering: 1992
University of the Pacific
Company
Human needs
My passion is connecting
Technology
and
Multi-minded life management
Bridges I've helped build from scratch
Rooftop Wireless Routers
Broadband internet to the home
Simple group organization & communication
Community Email
Interactive Email
Email that engages
Technology
Human needs
Calendar 3.0?
in progress
1990
1999
1996
2003
becomes
2006
2010
Adopted into over 100 (mostly school) groups across the US
No bullets were
abused in the
making of this
story
Disclosures
My good friend Roy Rezentes was my sounding board and visual safety net for this story.
http://www.royrezentesdesign.com/
If you enjoyed this Prezi as a medium,
check out my other Prezis at:
http://prezi.com/user/darren_lancaster/
darren.c.lancaster@gmail.com

http://www.linkedin.com/in/darrenlancaster
darren.c.lancaster@gmail.com
Full transcript