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Vishal Hanmattekar

on 22 March 2011

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Transcript of Loyalty

What is Brand Loyalty? Loyalty & Loyalty Programs Benefits of Loyalty Program Retail Loyalty Scenario in India Greencard Case study Using Customer Insights Measuring Success Loyalty Pays? Retention
Increase Spend & Revenue
Build Brand Loyalty
Build Relationships
Customer Insights Make the experience unforgettable.. Customers will never leave Can you buy customer loyalty by discounting ? Compelling
Hard Benefits Defining
Soft Benefits + Pantaloons greencard No Enrolment Fee Benefits that make the shopping experience pleasurable Think Customers

& Talk to them! Targetted
Communication Geography
Social Profile
Spend Churn Prediction

Lapsers & Bouncers

Tier Distribution

Category Targetting Member base
Activity levels
Incremental Revenues
Wallet share
Points breakage
Full transcript