Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Loyalty

No description
by

Vishal Hanmattekar

on 22 March 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Loyalty

What is Brand Loyalty? Loyalty & Loyalty Programs Benefits of Loyalty Program Retail Loyalty Scenario in India Greencard Case study Using Customer Insights Measuring Success Loyalty Pays? Retention
Acquisition
Increase Spend & Revenue
Build Brand Loyalty
Build Relationships
Differentiate
Customer Insights Make the experience unforgettable.. Customers will never leave Can you buy customer loyalty by discounting ? Compelling
Hard Benefits Defining
Soft Benefits + Pantaloons greencard No Enrolment Fee Benefits that make the shopping experience pleasurable Think Customers



& Talk to them! Targetted
Communication Geography
Age
Gender
Social Profile
Behavioural
Community
Spend Churn Prediction

Lapsers & Bouncers

Tier Distribution

Category Targetting Member base
Activity levels
Churn
Incremental Revenues
Wallet share
Referrals
Points breakage
ROI
Full transcript