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Transcript of DUREX Presentation
1915 - London International Group
+1998 - Seton Scholl Healthcare Strengths SWOT Communication Strategy TEST Presentation of The Company DISTRIBUTION Products / PRICE AROUND THE WORLD France is one of the european contries most affected by HIV. That why durex are actively giving away condoms at major HIV/AIDS fundraising and awarness events such as gay pride parades and concerts. It has olso produced special school nurse kits, which include condoms, condom demonstartors and leaflets offering advicen HIV/AIDS, other sexually transmitted injections and condom use.For the December 1st, 2.5 million condoms distributed.In this day of mobilization, Durex has established a large-scale operation. The brand # 1share1condom finance the operation, a large device that offers web to return a condom while sharing a prevention message on Facebook or Twitter. The brand has rather make a little movie managed to communicate around the device. Durex hopes to distribute more than 2.5 million condoms. As a symbolic figure is the number of people who have been infected by the virus in 2011 around the world. This day is also an opportunity to return the many effective prevention campaigns and the city of Paris who does everything to remind the importance of using condoms to prevent AIDS. Dance4life the youth arm of the World AIDS Campaign uses music and dance to engage young people in the fight against HIV/AIDS. Durex is one of its key partners, and they support its events and work in schools. DJ Tiesto has produced a popular Dance4life anthem every two years, kids all over the world dress in white and dance in unity to mark World AIDS Day. Durex Malaysia organised a programme caled « Sex Education Talks » in collegges and universities troughout the Klang Valley during 2007.Doctors toured the whole area discussing sexual health issues and handing out information to young malaysians.In conjonction with the malaysian AIDS Foundation Durex organised an exhibition to raise awarness of the safer sex message at th Astro Broadcast station in Kuala Lumpur `. PROGRAM H is a project sponsored and run by Durex and our local partners. The H stands for « Homen » which is portuguese for « Man » and it’s designes to help young men mature and change their outlook, including approaches to violence, fatherhood and condom use. At informal Program H meetings, young men discuss how to take contrôl of their own lives and how to handle the situation if your girlfriends or sexual partner become pregnant how to solve a conflict with a girl without violence. Media Advertising SEX IS NOT A TABOO !
WHAT'S TYPE OF CONDOMS ARE ? STREET MARKETING IMAGINE .. WHO WANTS TO BE A RABBIT ???
WIN CONDOMS ! 1929 : Durability + Reliability + Excellence = DUREX = SSL International Group :
• 5,000 employees worldwide
• 35 countries
• 100 markets 2010 - Reckitt Benckiser :
. Turnover of 7.5 billion euros
. 60 countries
. 23,000 employees - - Global market leader
- Quality and reliable image
-Various and innovative products
- Diverse and innovative products
- Weaknesses - Higher price than competitors
- Condom is sometimes perceived as a constraint MARKET &
COMPETITORS 12 billion in 2011 27 billion in 2015
45% of sales occur between June and September.
60 brands on the market Opportunities IST ALWAYS VERY FREQUENT
GROWING AWARENESS AND EVOLUTION OF MENTALITIES
EVOLUTION SEXUAL CUSTOMS THREATS IMPORTANT COMPETITORS
NOT ENOUGH ATTACHMENT OF THE MARK
OTHER MEANS OF CONTRACEPTIONS PHARMACIES SUPERMARKETS E-COMMERCE DISTRIBUTORS SEX SHOP III. For your leisure activities,which do you prefer?
A) Horse riding
D) Bungee jumping
E) Football / Rugby
IV. For your holidays, which object do you bring with you?
A) Perfume / Aftershave
B) Sun cream
C) All of your clothes
D) Your inflatable duck
E) Your book " Flirt for stupids " I. In the amusement park, which attraction would you choose?
A) Big dipper
B) Ghost Train
C) Fishing the duck `
D) Toffee apple and candy floss
II. Wich do you prefer to reed?
D) Gossip magazines
E) Newspaper V. Which movie do you prefer?
A) The Lord of rings
B) James Bond
D) Very Bad Trip
E) Charlie and the chocolate factory WHAT ELSE ?? The first condom brand to have its own "seal of quality";
• The first condom brand to have used vending machines;
• The first condom that is advertising on British television;
• The first condom manufacturer to make and publish a global survey on sexuality;
• Durex has Qingdao (China), the largest condom factory in the world. Condoms History - 6000 years before J.C. => people began use means of contraception => Contraceptive cases
- XIII's BC. => linen
- X's BC. => animals bladder - XI's century after J.C.
In China : oils tissue paper
In Japan : Scale of tortoise ==>
- XVI's century after J.C.
fabric sheath custom - XVI's century => animals intestines
1. Washing 2. Drying 3. Hands rubbing - XVIII's Century => sheep's caecum. Manufacturing became an Industry
Casanova create new condoms using - XIX's century => Condoms were guarantied for 5 years and could be repaired. - 1834 => Rubber - 1880 => Latex - 1901 => Creating of female condoms - 1930 => Liquid latex definitely replace Rubber Cond ms Lubes Accessories Love safely More pleasure Natural sensation Assortment of different condoms Others Safely Love More pleasure Assortment of different condoms Natural sensation Others Massage and Lube Edible Lubes Lubes Others Gels Massage and Lube Edible Lubes Lubes Other Gels Accessories