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Makeup

A slideshow about the well known cosmetic.
by

Rylee Swails

on 17 December 2015

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Transcript of Makeup


Makeup
The History of
Ancient Egyptians
Egyptians were known for using
black kohl and red berries as lipstick
Ancient Egypt
Caster oil was used by the egyptians as
a protective balm
Archaeological evidence proves that the use of cosmetics dates back to the 3500 BC in the ancient Egypt
Many cultures including Egypt developed creams
to help remove makeup,along with lotions to soothe dry,cracked skin.
It has been scientifically proved that Egyptians
were not the first people to use makeup.
Egyptians were known for using black kohl as eye
shadow and red berries that they would find in nature as lipstick.
Archaeological evidence also proves
that the use of cosmetics dates back
to the 3500 BC in Ancient Egypt.
Caster oil was used by
Egyptians as a protective balm.
Japan
In Japan, geisha wore lipstick made of crushed safflower petals.
Africa
Japanese geishas wore crushed
safflower petals
The geisha would also sometimes
use bird droppings to compile a lighter
color.
Ohaguro (black paint)
colors the teeth for the ceremony,
called Erikae, when maiko graduate and become
independent.

Middle East
In Islamic law, there is no prohibition
on wearing cosmetics,and that the cosmetics
must not be made of substances that harm one's
body.
Al-Zahrawi,the author of the medical encyclopedia Al-Tasrif, considered cosmetics a branch
of medicine, which he called "Medicine of Beauty".
China
Chinese people began to stain their fingernails with gum arabic,gelatin,beeswax,and egg white from around 3000 BCE.
EGG WHITE
BEESWAX
GELATIN
GUM ARABIC
The colors used represented social
class: Chou dynasty royals wore gold and silver;
later royals wore black and red.
20th Century
The main thing that influenced average people to wear makeup was the movie industry.
Makeup is becoming popular because of the movie industry in the United States
A few of the products that started taking off
in the 20th century were:
* eyebrow pencils
* dark nail polish
* synthetic hair dye
* red lipstick
* suntan products
* mascara
These are a few of the makeup products
that became popular in the 20th century:
* modern synthetic hair dye
* eyebrow pemcil
* fake tanning products
Deodorant was taking off
Deodorant started taking off in the 1950's after
an unknown inventor from Philadelphia was
mixing chemicals and ingredients together and
created a substance that was harmless and smelled fresh.
21st
Century

iPad
81%
9:41
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After 21st century hit, beauty
products became more available
from online retailers.

Even though makeup is mainly used
by women, gradually and increasing number
of men are starting to wear cosmetics.

Some individuals worry that wearing
makeup can ruin their natural beauty.

Types of Makeup
lipstick~ intended to add color and texture to the lips, generally found in a widespread of colors.
concealer~a cosmetic used to hide blemishes
imperfections on the face.
mascara~used to darken,
volumize, and thicken
your eyelashes.
eyeliner~used to exaggerate
the size of the eye
blush~ used to bring out the color
in the cheeks and make
the cheekbones more defined
bronzer~ used to give skin
some color and also used
to contour the cheeks.

nail polish~ used to
color the fingernails and
toenails.
setting spray~ used to keep applied makeup
intact for long periods of time.
false eyelashes~ used when extravagant
and exaggerated eyelashes are desired.

eye primer~helps eye makeup stay on for
a longer period of time.
FAMOUS MAKEUP BRANDS
FAMOUS MAKEUP BRANDS
cOVERGIRL~ is an American cosmetics brand established
in maryland by the noxzema chemical company.
Also representing CoverGirl are Drew Barrymore, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Janelle Monae, and Pink, who touts the company's foundation product.
MAYBELLINE~
The Maybelline Company was created by a 19 year old entrepreneur named Tom Lyle Williams in 1915. Tom noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. So, He grabbed his old chemistry set and mixed a few things together. Then he gave the dark black substance to maybel and asked her to try it out. She tested it using an old toothbrush from the medicine cabinet.When she applied the substance she was amazed with the outcome, and thus the company was born.
Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. The decision of having their own beauty boutique was merely based on a coin toss, heads for a casserole cafe and tails for beauty boutique. Tails it was and now the Ford Sisters have built Benefit Cosmetics into a global beauty brand now selling at over 2,000 counters in more than 30 countries.
Rimmel (commonly known as Rimmel London) is a British cosmetics brand, now owned by Coty, Inc. The House of Rimmel was originally founded by Eugène Rimmel as a perfumery in 1834 in Regent Street, London, England.

Within a year of opening, Eugène Rimmel came to create many make-up products including his best-known: mascara, giving rise to the term 'rimmel' being used to mean 'mascara' in many Mediterranean languages. With his creative success in these products, Rimmel London began producing make-up products, including pomades and mouth rinses. Rimmel's well-known motto is "Get The London Look".
revlon was discovered during the great depression, 1931,
by Charles Revson and his two brothers joseph, and joel roberts, along with a chemist,

Olay originated in South Africa as Oil of Olay. Graham Wulff (1916–2008),[2] an ex-Unilever chemist from Durban, started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin", a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.

Wulff and Lowe, who ran the company under the banner of Adams National Industries (ANI), did not sell the product to the trade, but waited for pharmacies to ask for it based on consumer requests.

As the company began to market the product internationally, it was decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany). In 1970, ANI opened a test market in USA (Chicago), and was expanding into northern Germany.
Avon Products, Inc, known as Avon, is an American international manufacturer and direct selling company in beauty, household, and personal care categories. As of 2012, Avon had annual sales of $10.0 billion worldwide in 2013.

It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives. Avon Products is a multi-level marketing company. The company's CEO is Sherilyn S. McCoy, who was appointed to that position in April 2012. The former CEO, Andrea Jung, became the executive chairman of the board.
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MAKEUP
BY:Rylee Swails
Ulta Salon, Cosmetics and Fragrance was founded by Richard E. George, the former President of Osco Drug, Inc. Following his tenure, Terry J. Hanson, another Osco veteran, became the CEO. In September 1996, Hanson hired Charles "Rick" Weber, another Osco veteran, to be Chief Financial Officer. In December 1999, Lyn Kirby, formerly of Sears Circle of Beauty, became the President and Chief Executive Officer and Weber became Senior Executive Vice President, Chief Operating Officer and Chief Financial Officer. The two ran the business together until Weber left in September 2006 when he was selected by Tom Stemberg, founder of Staples, to become Chairman and Chief Executive officer of Rec Room Furniture and Games, Inc. On October 25, 2007, the company became publicly traded on the NASDAQ. In 2008, the company opened a second distribution center in Phoenix, Arizona. On April 26, 2010, ULTA announced that Mr. Carl "Chuck" Rubin would be appointed as Chief Operating Officer, President, and as a member of the Board of Directors, effective May 10, 2010. According to public filings, Chuck Rubin earned over $11.1MM in 2010, making him one of the 20 highest paid CEOs in Chicago.
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Revlon was founded in the midst of the Great Depression, 1931, by Charles Revson and his brothers Joseph and Joel Roberts, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. In six years, the company became a multimillion dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II, Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence.







By the end of the war, Revlon was listed as one of America's top five cosmetic houses. Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.

In November 1955, Revlon went public. The IPO price was $12 per share, but it reached $30 per share within 8 weeks.
In 1930, Emanuel Stolaroff started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets. Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US. By then Lloyd Cotsen, had entered the Stolaroff family by marrying his daughter Joanne Stolaroff.In 1962 the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.

The company listed publicly on the NASDAQ in 1973, with a market value of $1.2 million. Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels. Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas.In 1982 profits reached US$3 million, and Cotsen was named the CEO.

In 1994 Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share. Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, United Kingdom, South Korea and India.

Ulta Salon, Cosmetics and Fragrance was founded by Richard E. George, the former President of Osco Drug, Inc. Following his tenure, Terry J. Hanson, another Osco veteran, became the CEO. In September 1996, Hanson hired Charles "Rick" Weber, another Osco veteran, to be Chief Financial Officer. In December 1999, Lyn Kirby, formerly of Sears Circle of Beauty, became the President and Chief Executive Officer and Weber became Senior Executive Vice President, Chief Operating Officer and Chief Financial Officer. The two ran the business together until Weber left in September 2006 when he was selected by Tom Stemberg, founder of Staples, to become Chairman and Chief Executive officer of Rec Room Furniture and Games, Inc. On October 25, 2007, the company became publicly traded on the NASDAQ. In 2008, the company opened a second distribution center in Phoenix, Arizona. On April 26, 2010, ULTA announced that Mr. Carl "Chuck" Rubin would be appointed as Chief Operating Officer, President, and as a member of the Board of Directors, effective May 10, 2010. According to public filings, Chuck Rubin earned over $11.1MM in 2010, making him one of the 20 highest paid CEOs in Chicago.
Ulta Beauty, Ann Arbor, Michigan

As of March 2011, ULTA has $730.5 million in total assets.

On June 24, 2013, it was announced that Mary Dillon would be appointed as Chief Executive Officer and a member of the Board of Directors, effective July 1, 2013. Mary Dillon previously held positions as the former chief of U.S. Cellular and senior executive at McDonalds and PepsiCo.
MAKEUp TOOls
KABUKI BRUSH-

A kabuki brush (sometimes called mushroom brush) is a makeup brush with a short stem and dense bristles. The brush head is most often rounded, though it can be also flat. Traditionally, the bristles are made of natural materials like animal hair (e.g., goat or horse hair), but most brushes available now on the market have synthetic bristles.

Usually, a kabuki brush is used to apply loose powdered make-up on large surfaces of the face (e.g., foundation, face powder, blush). Because of its design, the brush blends powdered make up evenly on the skin and creates a very natural looking coverage. The brush's popularity is also due to the convenience of being able to replace a series of brushes (foundation, powder, blush and mineral powder brushes).
EYELASH CURLER- There are two ways of using eyelash curler. It can be either used after warming up with a hair dryer or without warming. To get the best results it is recommended to use it after warming up with a hair dryer because it lasts longer. When using it with the hair dryer it is very important to be cautious of the temperature you warm it up to so that it doesn’t burn. To avoid the risk of burning the eyelid with the hot metal curlers, many companies have introduced plastic based curlers. Some companies are looking into introducing self-heated curlers to control the temperature and completely eliminate the risk of a burn. Also, some women use them to enhance the size of the lash before applying mascara.
BRONZER BRUSH- used to contour the apples of the cheeks
also used along the cheekbones to give the face more of a shape.
BEAUTY BLENDER- used to apply foundation and concealer with an even complexion.
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sponge shadow brush- used to blend foundation together.
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