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Transcript of Propaganda
Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, a product, etc.
7 Techniques of Propaganda
Conflict Theory Perspective
Symbols are used to persuade people into buying a product or taking on a certain belief by associating them with something unrelated. If a product or a person is linked with a symbol that has a positive meaning people may feel positively about that person or product and vice versa.
Propaganda started as early as 480 BC , it was used by a Greek Commander, Themistocles to defeat his enemy.
Testimonial propaganda is when a famous person is used to promote a product.
Using alluring, but vague words to create desired feelings, without giving out information.
Association of products with things or people that we respect, love, and revere.
Using the average person to convince you to purchase something or sway you to make a certain decision.
Makes you think everyone is doing or buying something, which means you should also do or have it.
Saying negative things about the person or company you're competing against.
Making one side or product sound better than another by not giving all the facts and exaggerating their own positives.
The word propaganda came from the word propagate, which means to spread, and was originally used by Catholic missionaries to "spread the faith."
How Government Uses Propaganda:
How do big corporations use propaganda?
The purpose of corporate propaganda is to manipulate the way the public views corporations and their activities.
Issues with Propaganda
Violence (Rwandan Genocide)
Can be harmful to the person being persuaded
Disregards opposing views, thus leading to a single-sided view of the issue
When one small group needs resources from another group, they must convince the other group to go along with their plans
By using propaganda, the small group intends to benefit while making the other group do something that could be damaging to themselves.
Corporations use branding to draw customers into buying not only one product made by their company, but multiple products.
Best perspective: Symbolic Interactionism
Symbolic interactionism has the best explanation for propaganda. Conflict theory is almost entirely one-sided while the symbolic interactionist perspective looks at propaganda through the eyes of the individual. Propaganda isn't always negative, symbolic interactionists focus on how certain symbols are used to persuade individuals.
Propaganda is used during wartime to promote a sense of unity. On the other hand, government officials use propaganda to better themselves while running for a position.
Connections to Conflict Theory
"In bourgeois society capital is independent and has individuality, while the living person is dependent and has no individuality"
~ Karl Marx
The bourgeoisie are the ones who have control over propaganda. The proletariat are "brainwashed" to believe what propagandists want them to believe.
Connection to Symbolic Interactionism
"Imagery is not past but present."
~George Herbert Mead
Throughout a person's life they view symbols that make up their society, and understand the world through these symbols. These symbols form a deeper meaning, and are used in the propagandist's favor.
1) http://changingminds.org/explanations/theories/symbolic interaction.htm
Which is propaganda not used for?
a. promotion of a product
b. to help a cause
c. get votes for a political leader
2) Propaganda comes from the word.....
3) Which of these techniques uses a famous person to promote a product?
4) All are issues with propaganda except:
c. Promotion of a product
d. Can be harmful to the people being persuaded.
Propaganda is always bad