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Lacoste

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by

Pedro Caparachin

on 12 October 2012

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Transcript of Lacoste

¿LACOSTE? ¿Y el cocodrilo? ¿Y si usamos otro animal exótico? OBJETIVOS CAPTAR FIDELIZAR POSICIONAR Jóvenes Camaleón LAS 4 P's ? ? PLAZA PRODUCTO PROMOCIÓN PRECIO FODA FORTALEZA AMENAZAS OPORTUNIDADES DEBILIDADES ! ! MISIÓN INSTITUCIONAL MISIÓN VISIÓN Ser la marca de ropa casual preferida ¿POR QUÉ? ¿PARA QUÉ? ¿PARA QUIÉN? joven - Lacoste PIEZAS
GRÁFICAS AFICHE VALLA PANEL BTL Camisas Zapatillas Perfumes Relojes PAPELERÍA Hoja membretada Sobre A4 Folder Tarjetas personales Sobres POSICIONAMIENTO Singular estilo
con propuesta distinta ESTRATEGIAS Marca única
Full transcript