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YearUp

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by

Kelly Byrne

on 6 January 2015

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Transcript of YearUp

Year Up
Message Platform
Key Themes
1. Everyone deserves the right to education.
2. With the right support anyone can achieve a bright future.
3. With the right skills, the right job is possible for anyone.

Key Messages
1. Education matters.
2. Building brighter futures.
3. Building skills, reaching potential.

We are wasting talent when we can't afford to waste anyone.

Six million young adults are out of work, out of school and without access to the economic mainstream. But they have a lot of talent. Fourteen million jobs requiring secondary education will go unfilled in the next generation.

We need to close this opportunity divide. Year Up can work to fix this, with the help of the community and volunteers; we can make a brighter future for all.

Communication Objectives
Our first objective is to target students 18-24 years old to get them to participate in the program.

Our second objective is to get local businesses to support Year Up financially and make them more aware of us as an organization.

Our last objective is to get businesses to support Year Up by offering internships at their companies, and to make them more aware of us as an organization.

SWOT Analysis
Strengths:
Clear message and mission
Clear goal
Clear image
Clear values
Weaknesses:
Not well know in the community
Non-effective media outreach
Lack of social media use
Threats:
Sluggish economy
About Year Up
Strategy- This event will be a potential place for new students to interact with our partners.
Audience: Students 18-24


Tactics:
Social Media- Facebook and Twitter
Mass Media- New Releases & PSA's
Face-to Face- Visit Local Schools
Internet- E-Newsletter
Other- T-shirts
Strategies & Tactics 1
Target Audiences
18-24 year old young adults

Strategic Communication Plan
Group 1 : Kelly Byrne, Jennifer Dorval, Nicole Hire, Brittany Mansfield, and Kristin Nelson
Fact Sheet
Examining the External Environment! Demographic, Economic, Technological, Political, Social
Education matters.
Building brighter futures.
Building skills, reaching potential.
Strategies & Tactics 2
Audience: Local companies, businesses, organizations.
Strategy: Hold luncheons with fellow leaders
Tactics:
Face-to face: luncheons, networking events, after hours, giveaways.
Mass Media: print, broadcast, radio
Pamphlets, brochures, electronic newsletters, posters, flyers, billboards
Year Up Website
Twitter, Facebook, YouTube, Instagrams
Strategies & Tactics 3
Community Outreach
Number of additional youth signed up for program
Additional traffic to the website
Increased visitors to social media site
Likes and comments on social media
Number of new partnerships

This Strategic Communication Plan is meant to address the problem areas within the Year Up organization in hopes to gain more awareness and support and work to close the opportunity divide.

With this awareness and support, low-income young adults in the community will be given the opportunity they need to succeed and meet their goals.


Mission :
Close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education.
Vision:
In the future, every urban young adult will have access to the education, experiences, and guidance required to realize his or her true potential.
Goals & 6 Values :
Year Up has a high support, high expectation model that combines marketable job skills, stipends, internships and college credits. The focus is on students’ professional and personal development to place these young adults on a viable path to economic self-sufficiency.
Measurement & Evaluation
What We Hope to Gain
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Audience 1: Prospective Students
Audience 2: Prospective Businesses
Audience 3: Prospective Volunteers
What:
Academic and professional structure
Where:
Boston, MA.
Why:
Equal opportunity
Who :
Ages 18-24
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Local companies, businesses, & organizations for funding and hiring
Volunteers
Luncheons
Audience: Community Members- Potential Volunteers

Strategy: Communication blasts to Community Members to raise general awareness around the program.

Tactics:
Face-to face: Highschool & College presentations
Mass Media: Flyers sent to community members, brochures left at businesses and schools
Social Media: Twitter, Facebook, YouTube, Instagram
Internet/Web: Year Up Website
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Six Core Values guide all aspects of work:

1. Respect and value others

2. Build trust, be honest

3. Be accountable

4. Engage and embrace diversity

5. Strive to learn

6. Work hard and have fun
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The Demographic forces are students 18-24 who have a high school diploma or equivalent. They must be low income, and a US citizen or permanent resident.

Economic Forces are the donations we get from our Alumni. Also as the economy grows so will Year Up, as an organization. With more money in the economy that means more money for jobs.

Technological forces are helping Year Up because as technology expands, that means more ways to reach our target audience.

Political forces are seen when Barack Obama came to visit YearUp in Washington DC, he called the program successful. With support from the president YearUp will continue to try and receive political affiliations.

Social concerns include the enviroment, if Year Up works with reputable organizations they can help subdue the enviromental issues by educating volunteers and students.
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Sports Tournament

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Full transcript