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Augmented Reality

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Petr Michnev

on 3 May 2013

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Transcript of Augmented Reality

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Images from Shutterstock.com Augmented Reality: Jerald Agenda 1. Augmented Reality 2. Mobile Applications 3. Mobile Marketing 4. Conclusion What is Augmented Reality? 1968 1990 2010-now Jacob Petr Location Product Information Promotion Order Functions To develop customer-friendly AR shopping assistant app. Profitability. CONCLUSION Retailers are successful on using mobile apps to attract consumer attention. Shopping Apps = 63.2% Growth 2013 = 68% of Mobile Users are Smartphone Users
2017 = 88% of Mobile Users are Smartphone Users Source: eMarketer, April 2012 Mobile user penetration 1 out of 10 phones is a Smartphone. Pre-2007 Era OMG! My Phone can Talk & Text! Augmented Reality is the Future of Mobile Shopping Apps? (Yes!) Technology is existing.
Market is highly available.
Consumer & Business
Information is real-time.
Save money & Empower Consumers.
The Future of Mobile Shopping Apps
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