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Transcript of Persuasive Techniques
Undermine the opposition's arguments
Exaggeration Use these effectively in your persuasive writing and speaking, and you will more effectively engage and convince your audience! Good luck! Anecdote Including little stories to illustrate a point. Direct address Involving the audience by directly addressing them using pronouns (such as 'you' and 'we') and shared experiences. Undermine opposing views Destroy/criticise the opposition's argument. POWER OF THREE Include three items or reasoning in your argument. e.g. "There are three main reasons that students should be given access to YouTube at school. They are able to connect digitally with other people, they can learn through an audiovisual medium, and they can create and upload their own educational content." e.g. "The young man sighs mournfully as he recounts the reporter his heartbreaking story of love and loss." e.g. "How many processed foods do you consume? Have you ever thought about the impact their production has on our environment?" e.g. "Cyberbullying is cruel, cyberbullying is cowardly, and cyberbullying is damaging." e.g. "The government would have you believe that the carbon tax has no impact on Australian families. Financial experts have proven this to be untrue." e.g. "Just the other day I was walking down the street when I noticed two young people speaking to each other in the foulest of language." E.g. "We have all experienced the frustration of having to clean up after other people who are careless about the environment."
"Of course, you would not want to live in such filth." Exaggeration Being over the top to get a point across. e.g. "Teenagers everywhere are physically incapable of detaching themselves from their mobile phones." Be careful though, overuse can result in you seeming insincere or unreliable. Remember, you must be respectful and modest. Put the attention on your audience, not yourself. Be sure to include reliable evidence for each of your reasons.