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Technology Training: Introduction to Social Media

Using Facebook and Twitter

Carlos Mahaffey

on 23 June 2013

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Transcript of Technology Training: Introduction to Social Media

Carlos Mahaffey, PharmD, MPH
Director of Prison Health and Reentry Support
Community Voices: Healthcare for the Underserved
Introduction to Social Media: Facebook and Twitter
web-based and mobile technologies to support interactive dialogue and allow the creation and exchange of user-generated content

“introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”
What is “social media”?
a Web site containing the writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other Web sites
art (art blogs)
photographs (photoblogs)
videos (video blogs or "vlogs")
music (MP3 blogs)
audio (podcasts)
Blog Tools
the act or practice of posting brief entries on a blog or social-networking Web site
"allow users to exchange small elements of content such as short sentences, individual images, or video links“

“The use of a dedicated Web site to communicate informally with other members of the site, by posting messages, photographs, etc.”
“Interaction between a group of people who share a common interest”
Social Networks
Social Networking Sites
One new user every second
58 photos uploaded each second
30 million registered users
81 comments left on photos per second

By the Numbers
11,700,000 monthly active users
97% of Pinterest users are women
35-44 is the most popular age range, accounting for 29% of users

Over 175 million members across 200 countries and territories
Over 2 million LinkedIn company pages
22% of unique visits come via mobile
Approximately 2,300,000,000 page views per month
51% of users are male
Two new users sign up every second

Over 20 million users
Over 2 billion “check-ins”
31% of mobile users active on social networks use Foursquare.
50% of users are in the U.S.
60% of users are male

75 million blogs
32.3 billion posts
61.8 million posts a day
Over 90 million users, of whom 60% log in daily and 80% log in weekly
PC users spend an average of three minutes per month on Google Plus
69.4% of users are male

Over 800 million unique users each month
Over 4 billion hours of video are watched each month
72 hours of video uploaded every minute
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
3 hours of video is uploaded per minute to YouTube from mobile devices

Social networking website launched in February 2004
955 million monthly active users
543 million monthly active users who used Facebook mobile products
552 million daily active users
Public profiles to create a presence on Facebook and connect with the Facebook community.

When someone likes a page, they’ll see updates from that page in news feed

When someone likes or comments on a page post, that activity may be shared with their friends, increasing the page’s exposure and reach.
Facebook Pages
What is Twitter?
Real-time application of messages from people around the world
140 – characters allowed for each message
340,000,000 Tweets per day
140,000,000+ active users
Rich canvas and a powerful context in which to connect your messages and your brand to what people are talking about right now.
Telling engaging stories
Participating in cultural events
Broadcasting content
Connecting directly with consumers
Can influence and participate in real-time conversations
Can listen and gather insight
Timeline (TL)
Hashtag (#)
Message (DM)
Twitter Lingo
Find and Follow
Tweet, Retweet, and Reply
Videos, pictures, blogs
Getting Started
Smart Phone OS
Apple App Store
Google Play
Windows Phone Store
Who? What? When? Where? Why?
Find Community Voices Online!
Full transcript