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ULTRA MUSIC FESTIVAL

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by

Jacqueline Fernandez

on 7 April 2014

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Transcript of ULTRA MUSIC FESTIVAL

ULTRA MUSIC FESTIVAL
Press Release
Released in February to announce the 2014 compilation . This contains various songs from different artists that will be performing at ULTRA. The compilation includes a variety of stage acts and growing artists.
Ultra Live
Online streaming of the event for people who are unable to attend
Event Description
o
Event Date:
March 28, 29, 30, 2014
o
Time:

Friday:
4:00pm – 12:00am

Saturday:
12:00pm – 12:00am

Sunday:
12:00pm – 11:00pm
o
Purpose:
To bring DJ’s and attendees from all over the world to celebrate their love of electronic dance music.
o
Theme:
“Peace. Love. Unity. Respect.” An occurring theme at Ultra is the love and respect everyone has for the music and the DJ’s.

Target Audience
• Target Market
o Tourists
• People from all over the world travel to Miami for Ultra Music Festival. Last year about 65% of Ultra’s attendees were from out of town from 84 different countries.
o Locals
• Since the festival is held in Miami, Florida, a huge target are the people who live in the city and south Floridians in general.
o Teens and Young Adults (13-25)


Partners
Miami Music Week
Heineken
7up
Sirius XM Satellite Radio
Takis
Blu Electronic Cigarettes
Space Ibiza
Captain Morgan White Rum
Ciroc
Ultra Music
Expected Attendance
In 2013 Ultra broke their record of most attendees at 330,000 over its two weekends. This year Ultra is expected to have around 55,000-60,000 people per day (this does not include the 300+ DJ’s that perform at the festival. )
Tourists
Thousands of people waiting patiently for the gates to open
Ultra Live Promo
FACEBOOK
FACEBOOK
This social media networking method was chosen as a marketing technique towards its target audience
We know that a younger crowd is drawn towards this form of social media
Facebook is used worldwide therefore we are reaching attendees from all over the world
TWITTER
We used twitter as a way of communicating with our attendees
Twitter has become a popular form of relaying messages and updates about different events.
We have chosen to use this as a way to keep attendees up to date on different aspects about Ultra.
This form of social media is somewhat new when it comes to marketing
We have chosen to use this because of its popularity among all age groups
We will use this to show pictures and videos of the event and what guests should expect at the festival
Instagram
http://www.ultramusicfestival.com/home
Website
The website was chosen as a promotional piece because it functions as a main source of information for the festival
When people have questions or see other advertisements they will visit our website as a source of information
The link to the website will be posted on our Facebook, Instagram, Twitter as well as on our flyers so that attendees can have easy access
The website is also where guests will purchase their tickets
Flyers
We selected the use of flyers as a marketing technique to reach out to the people within the city of Miami
We have placed these at local shops, restaurants and clubs to spread the word about the event
We had members of our marketing team hand out these flyers all over Miami Beach
By making these colorful and exciting we can draw the attention of our prospective guests
Radio
Radio
We have chosen radio as a marketing technique because we feel this is the most beneficial due to the fact that this is a music festival
We have chosen the stations 96.5 and 100.7 which are the largest, multi-genre stations in Miami
These stations will advertise music samples along with times and dates of UMF
Budget
Budget
Ambassadors: 200 ambassadors for 6 hours every Thursday - Sunday for 3 months = $384,000
Radio Ads: $1,500 per day = $135,000 for 3 months
Facebook Ads: $100 per day = $9,000 for 3 months
Flyers/Posters: $20 for each x 200 (ambassadors) = $4,000
Rack cards (750) = $69,000
Newspaper ads: $450.00
Merchandise: $1,000,000.00
Total Cost of Marketing: $1,610,450.00
Raise your hand if you have heard of Ultra Music Festival
Anyone?
Merchandise
Post-Ultra Tweet
The End
Full transcript