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Advertising Campaign

No description
by

Jim Popolow

on 6 March 2015

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Transcript of Advertising Campaign

Jamba
Juice
Jamba Juice's
NEW
FRESH
Campaign
Beginning December 1st through February 19th
Juanita High School DECA
Bulletin
Objectives
Primary:
Secondary:
Increase regional sales of Freshly Squeezed Juices™ in the West Coast states (Washington, Oregon, California) by 12%

Increase total regional revenue during the winter by 6%, as it is the slowest sales period of the year

Objectives
Primary:
Secondary:
Establish a larger returning customer base

Create awareness for health benefits of Jamba® Inc. Freshly Squeezed Juices
Primary Target Market
What is their income/budget?

Middle-class, typically financially independent

What do they want?

Quality and nutritional value in foods

Where are they located?

Suburban or family-oriented areas
Secondary Market
Metropolis
Ads will focus on Jamba Juice's:
Great taste
Efficiency

Cost:
~$120,000

Benefits:
Appeal to secondary target market
People that use the main highways
People that live in large cities

Take one of our punch cards!
Benefits of punch cards
Sports Sponsorship


Teams:
UW Huskies
UO Ducks
UCLA Bruins

Cost:
$200,000 each

Benefits:
Publicity in health conscious communities
Networking
Positive brand recognition
FRESH
Jamba Juice's
NEW
FRESH
Campaign
Beginning December 1st through February 19th
Chase Peltz and Jim Popolow
Bulletin
Objectives
Primary:
Secondary:
Increase regional sales of Freshly Squeezed Juices™ in the West Coast states (Washington, Oregon, California) by 12%

Increase total regional revenue during the winter by 6%, as it is the slowest sales period of the year

Objectives
Primary:
Secondary:
Establish a larger returning customer base

Create awareness for health benefits of Jamba® Inc. Freshly Squeezed Juices
Join our rewards program!
Benefits:
Measure of customer loyalty

Customer interaction


Cost:
~$20,000
Store Hours:
Radio
Benefits:

Cost effective

Far-reaching

Easy to reach both target markets

Cost:
$1,100,000
Print Media
Benefits:

Visually pleasing

Reach primary market

Tangible

Cost:
~$65,000
Holiday Hours:
University
Partnerships
9 Major West Coast Universities

Allowed to sell Jamba merchandise for 30% of proceeds

Benefits:
Increase presence in health conscious communities
Help out college clubs
Improve public image
Increase brand recognition

Cost:
$45,000
Budget and Benefits
Promotion Schedule
Advertising Schedule
What is their lifestyle?

Busy, on the move

What do they want?

Efficiency over quality

Where are they located?

Big cities
Commuting by car or public transportation
Budget
12 weeks
Budget Allotted: $2.05 million
Final Expense: $2,050,000

Benefits:
Returns: $7 million
12% Freshly Squeezed Juice sales increase
Customer Loyalty and Brand Recognition
Increased awareness of Health Benefits
Association with healthy, reputable entities
Give back to community
Full transcript