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Management 320 Presentation

Krispy Kreme Team 8
by

Benjamin Levy

on 26 April 2010

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Transcript of Management 320 Presentation

The Rise and Fall of the Krispy Kreme Empire Team 8
Benjamin Levy
Elpido Madrigal
Jonathan Marloe
Madeline Queen
Stephanie Ramirez The Rise of Krispy Kreme Founded in 1937 by Vernon Rudolph
First store opened in Winston-Salem, North Carolina
Growth to 29 stores within 20 years
Mcaleer's taking over ownership and increasing popularity
1990 expansion throughout the United States

Krispy Krumble? Financial problems due to:
Lifestyle changes
Lack of goal alignment
Unable to maintain core competencies
Overexpansion
Competitors




Core Competencies "Krispy Kreme Experience"
Brand connection
Complete range of products
Flour-based, short shelf-life doughnuts
Deliver products across multiple channels
Goal Alignment Defined by Kinicki and Kreitner as goals that:
Direct attention
Regulate Effort
Increase persistence
Overexpansion Lack of scarcity
Availability in supermarkets negatively effected consumers
Expanded to too many markets too quickly High costs of being a franchisee Risky and costly investment- approximately $2 Million
Difficult to compete with other doughnut shops
High sales needed in order to be profitable Change for the better Krispy Kreme's Adjustments Market analysis to determine appropriate goals
Set adequate company goals utilizing SMART goals
Management by Objectives (MBO)
Recruitment and Human Resource changes Climbing Back to the Top of the Food Chain Returning to core competencies
Running successful operations across the world
Operational Improvements and Changes
Reported positive operating income for the fiscal year of 2009 Krispy Kreme's recent resurgence
Full transcript