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Media Literacy

Media Literacy Education Program
by

SARSSM Staff

on 14 December 2015

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Transcript of Media Literacy

Identify as many brands as you can.
American Alphabet Activity…
“In one week American teenagers spend 31 hours watching TV,
17 hours listening to music, 3 hours watching movies,
4 hours reading magazines, 10 hours online.
That’s 10 hours and 45 minutes of media consumption a day.”
– www.missrepresentation.org
Use the Post-Its to identify negative stereotypes, violent images, and/or sexual messages in magazines…
Introduction to Media Literacy
How Does the Media Affect You?
Advertising Trends
Media & Violence
Learn to be a Critical Consumer
Media Literacy
GOALS
What is Media?
movies
music
television
ANSWER KEY
A. ALL
B. BUBBLICIOUS
C. CAMPBELLS
D. DAWN
E. EGGO
F. FRITOS
G. GATORADE
H. HEBREW NATIONAL
I. ICE
J. JELLO
K. KOOLAID
L. LYSOL
M. MnM's
N. NILLA WAFERS
O. OREOS
P. PEZ
Q. Q-TIPS
R. REESE'S
S. STARBURST
T. TIDE
U. UNCLE BEN'S
V. V8
W. WISK
X XTRA LAUNDRY DETERGENT
Y. YORK PEPPERMINT PATTIES
Z. ZEST
How would you spend it?
If we gave you $100...
ADVERTISEMENTS
What does it mean to be a critical consumer?
WHICH SUNGLASSES WOULD YOU BUY?
VS.
DISCUSS WITH YOUR FRIENDS:
How about this Toys"R"Us Commercial?
How do these images affect our society, our culture, our friends, you?
What can you do?
1. Choose the media you engage with.
10 WAYS TO
2. Be a critical and active viewer of media messages and images.
3. Question what you see (and don't see) in the media.
4. Spread the word. Use your social media page to voice your opinions on media issues.
BE A MEDIA ACTIVIST
5. Use the Editorial/Opinion section of your local newspaper to voice your opinions and raise awareness.
6. Start a petition to gather support for issues concerning violence and gender stereotyping in the media.
7. Leave comments on social media pages for the media companies you like or dislike.
8. Educate yourself! Read, research, and watch videos that help you become a critical consumer.
9. Gather news from independent and varied sources.
10. Start a school-wide campaign about media literacy and the importance of being a critical consumer.
Julia Bluhm, 14, Waterville, ME
Online petition asked SEVENTEEN Magazine to print one unaltered photo spread a month

Petition of 80,000+ signatures

SEVENTEEN Magazine editor in chief Anne Shoket responded with a new policy
READING
All media images and messages are constructions. Ads and other media messages have been carefully crafted with the intent to send a
very specific message.
REMINDER...
ASK YOURSELF...
How does this image make you feel?

Which ad do you like better? Why?

Who is the target audience for this product?

What assumptions does the ad make about gender, race, and class? Are they realistic? Do they challenge stereotypes?

Do these ads create unrealistic expectations for people? Why or why not?

What are some short and long term consequences of the stereotypes in this ad?
...what about clothing?
www.sarsonline.org
1-800-313-9900
FRIEND US ON FACEBOOK!
How will you use your media literacy skills?
STAND UP IF...
1. YOU LIKE TO READ BOOKS, MAGAZINES, OR BLOGS
2. YOU HAVE A TABLET, SMARTPHONE, OR OTHER GADGET TO LISTEN TO MUSIC OR WATCH VIDEOS
3. YOU AND YOUR FRIENDS LIKE TO GO TO THE MOVIES
4. YOU HAVE 1 OR 2 TV SHOWS THAT YOU WATCH EVERY WEEK
5. YOU HAVE A FAVORITE ONLINE GAME
Let's analyze this advertisement:
Act Like a Lady!
Be A Man!
The Media sends us messages about what it means to "act like a lady" and "be a man". What gender stereotypes do you see in the boxes below?

How do these stereotypes make you feel?

Where do you see gender stereotypes in the media you consume everyday?
Act Like a Lady!
Be A Man!
SEE! the media
S- Scan the media.
What are you really looking at?

E- Evaluate the advertiser's message.
What ideas are being sold to you?

E-Evaluate the cultural message.

Are there any stereotypes in this ad?

!- Decide!
Would you spend your money on this product?
Full transcript