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FERRERO

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by

Lenny Mai

on 1 March 2015

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Transcript of FERRERO

1960
1975
2005
1945
1990
1946
FERRERO is founded.
1968
The Kinder Division is formed (food specially made for children)
1964
Ferrero launched the mighty "Nutella"
1982
Ferrero brands are admired and enjoyed in all 5 continents!
1990
Advanced technology leads to fresh kinder
2009
HISTORY
PRODUCTS
1948
FERRERO launches its own distribution operations, building up a fleet of 200 delivery vans
1950
Michele Ferrero joins the company
1956
FERRERO debuts its International/European in Germany
FERRERO Pralines
(CHOCOLATE)
1969
FERRERO establishes U.S subsidiary and begins marketing Tic Tac for the market
2015
FERRERO wins the prestigious international prize: the "Reputation Award".
On the occasion of the business breakfast at the G8 a snack of bread with Nutella has been served.
2015
Michele Ferrero dies on Valentine's day
The Nutella produced in one year weighs the same as the Empire State Building.
The Tic Tac produced in 4 years amount to the same number of stars in the Milky Way
A line of Ferrero Rocher produced in 6.2 days would be as long as the length of the Great Wall of China.
STRATEGIC ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
THE PROPOSAL
What We Realized?
Ferrero Rocher is one of the most expensive chocolates found in stores ( Tesco, Sainsbury, and other smaller shops).

Customers normally buy this chocolate for special occasion more than they do for their own consumption.

The most common criticism towards this chocolate brand is their misleading identity:
• Socioeconomic disconnect between market and product
• Pricing can’t bridge the gap between imagine and actual value
FIRST IDEA
Introduce three new flavors into the market with the same quality, production and presentation as the original Ferrero Rocher.

To create a variety of flavors in order to make our next idea possible.

SECOND IDEA
Make the brand more exclusive by:

Opening several stores in several European Countries (Italy, UK, France, and Germany)

Is to make it exclusive for everyday special occasion with a more unique and elegant approach.

• Costumers get to chose what ever flavor they want
• They get to chose the type and size and quality of the box
• Price would be base on the combination they chose
• Customers would be able to accesses online stores for pre ordering.

WHY THIS IDEA?
Our idea is to stop the contradiction in the identity of this specific product.

Keep its quality while improving the presentation

Start with (Italy (birth of brand), UK, France, and Germany) best-performed countries.

Exploit the full potential we believe this specific product has

New products in order to attract new customers

CONCLUSION
FUTURE PROJECTION
GOALS
"Be Proactive and responsible company"
AREAS OF IMPROVEMENT
"Environmental Friendly"

"Human Rights "
Expected to be achieved by 2020
1990
2010
ADVERTISEMENT
“I pledge myself to devote all my activities and all my effort to this company, and I assure you that I shall only feel satisfied when I have managed, with concrete results, to guarantee you and your children a safe and tranquil future.”
(Michele Ferrero, 1957)


In memory of Michele Ferrero

26 April 1925 – 14 February 2015

4, 082, 480 / day
Full transcript