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Innovation Process

Lecture on the innovation process for Innovation Course at Parsons Design Management Program. Provides a case studies and example of various steps in the (non-linear) process. Includes a short tutorial on Brainstorming.
by

Elliot Felix

on 3 August 2015

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Transcript of Innovation Process

I N N O V A T I O N
A P P L I E D C R E A T I V I T Y
REVIEW
STORY
STEPS
LEARNING SPACE INDEX
NEEDFINDING
Finding or creating opportunities for innovation through basic and applied research on users, markets, fabrication, and trends
(A NON-LINEAR PROCESS)
DEFINITION
Defining the context for an innovation and therefore the problem to be solved. This enables you to plan for an unknown future by generating multiple future solutions in a systematic way
EXPLORATION
Generating and exploring many potential solutions to a given problem. Often this is done by brainstorming, which is a way of fluidly combining individual and group thinking
POSITIONING
Communicating an idea in such a way as to link it to what people already know by systematically locating it within the mind of the prospect.
PROTOTYPING
Making an idea tangible in order to gather feedback on it and develop it. Means of prototyping are unlimited; for instance, sketching, skits, models, mock-ups, movies, metaphors, stories, etc
flickr user coryann
flickr user s carpenter
image: ideo
FABRICATION
Realizing the innovation; for instance by constructing the product or environment, delivering the service, or growing the organization or relationships
COMMUNICATION
Telling the story of the innovation based on careful planning about how the innovation will diffuse, how it will be adopted, by whom, where, when, and why
DISTRIBUTION
Distributing the innovation to potential adopters based on careful planning about how the innovation will diffuse, how it will be adopted, by whom, where, when, and why
ADOPTION
Using an innovation, after going through decision-making process
ADAPTATION
Modifying the innovation to suit one’s own purposes
P R O C E S S
flickr user acaben
flickr user nautical2k
NEEDFINDING

DEFINITION

EXPLORATION

PROTOTYPING

POSITIONING
FABRICATION

COMMUNICATION

DISTRIBUTION

ADOPTION

ADAPTATION
*our focus
REFLECTIONS ON LAST WEEK'S DISCUSSIONS....
PROCESS: STEPS
PROCESS: CHARACTERISTICS
PARTICIPATORY: TOYOTA
ITERATIVE: GOOGLE LABS
INTEGRATIVE: FOUR SEASONS
EXERCISE:
DIAGRAM YOUR CREATIVE PROCESS
?
BRAINSTORMING
ALEX OSBORN'S
BRAINSTORMING RULES
1.CRITICISM IS RULED OUT. Adverse judgment of ideas must be withheld until later

2.“FREE-WHEELING IS WELCOME. The wilder the idea, the better; it is easier to tame down than to think up.

3. QUANTITY IS WANTED. The greater the number of ideas, the more the likelihood of useful ideas.

4. COMBINATION AND IMPROVEMENT ARE SOUGHT. In addition to contributing ideas of their own, participants should suggest how ideas of others can be turned into better ideas; or how two or more ideas can be joined into still another idea.
PROJECT #1:
PRODUCT DESIGN PITCH
ASSIGNMENT: Identify a current problem with education in the US and create a pitch for a new product, improvement / revision, or combination of products that solves this problem (individual project).

FOCUS: The project focus should be on the product pitch rather than the development of the product.

DELIVERABLES:
Script for an “elevator pitch” a short, convincing story/explanation that could be told during the course of an elevator ride.
Elevator pitch performance during the project final review, no longer than 30seconds (without using notes)
Post-card to hand to whomever you are pitching to in the elevator as you are wrapping up your pitch.
TIMELINE:
Week of 9/14: Brainstorming, choose 3 ideas from the discussion
Week of 9/21: Create three one-pagers for each of the three ideas that further describe them, discuss and select 1 for further development
Week of 9/28: Rough Draft of pitch and postcard
Week of 10/5: Finalize and Review in discussion section
EXAMPLE:
PROBLEM:
Uninspiring classrooms space, that stifle creativity and sap energy.

SOLUTION:
Outlooks®: vivid, floor to ceiling wallpaper

SAMPLE PITCH:

Me: Have you ever found that’s hard to concentrate or to be creative when you’re in a windowless room?

Investor: Yes

Me: Well, dozens of research of studies have shown that that the environment we are in affects the accuracy, retention, and quality of our ideas. The trouble is, many schools (and corporations) suffer from windowless spaces and it costs a lot of time and money to do something about it – until now. We’ve created a low-cost way to quickly improve an uninspiring space with Outlooks® - vivid, floor-to-ceiling wallpaper of natural scenes. These can be applied in a couple of hours and will stimulate and inspire.
Elliot Felix
Parsons Design + Management
© 2009 All Rights Reserved
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