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Globalization & Fashion

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Mary Cao

on 14 March 2013

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Transcript of Globalization & Fashion

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli By Mary Cao Globalization & Fashion Social Media Trade Open markets and free trade
NAFTA has made Mexico a privileged supplier of clothing to Canada and the United States
A simple shirt ...
Fabric from Mexico
Buttons from Canada
Marketed from Spain
Sold in France
Corporate Office in New York
Global economic growth
Creating jobs, competition, lower prices Foreign Direct Investment A retailer investing in either manufacturing facilities or retail stores in foreign countries
Speeds the growth of underdeveloped economies
Some cases, improving democracies in countries
The number of formal workers in the textile, clothing, and footwear industry is estimated at 23.6 million worldwide. Informal amount may be 5-10 times higher. Diane von Furstenberg Fashion comes at a price... Chanel in the Age of Globalization - Chanel, Christian Dior, Versace, Dolce & Gabbana, Roberto Cavalli, Louis Vuitton
- "Global Style"
- Chanel Collections:
- Paris-Bombay 2012
- Globalization 2013
- Tribute to the WORLD
- "Look," he said pointing at an empty part of the globe. "There is still space left." Karl Lagerfeld, Chanel Traditional Styles
"Street style hasn’t really suffered globalization — it was born that way."
Designers are no longer the only ones to influence trends around the world
The age of the internet, and the age of the Consumer Cultural Inspirations Cultural Inspirations Chanel's Indian Influence Blogs & "Street style" - modern fashion trends inspired by urban street people around the world Pinterest, Instagram, & other social networks Currently more than 60% of world clothing exports are manufactured in developing countries - Asia being 32%
Child labour
Safety standards ignored
Striving to achieve lowest costs
Large supply chains lower accountability Thank You! Unrealistic role models and different ideals
What is natural?
What is attainable? Fashion comes at a price... Fashion comes at a price... Americanization
Consumerism - a Western ideal
Are we losing our heritage?
What happens to tradition?
Globalized style - a melting pot of fashion identities Use & Abuse of Power Anywhere between 200,000 and two million children - as young as ten years old - and adults are coerced to work in the cotton fields under “appalling conditions"
All for Children - collaboration between H&M and UNICEF. "Together we work to protect the rights of some of the poorest children in the world."
25% of All For Children collection sales and additional donations from H&M fund these projects with around USD 12.5 million. Gucci Collaboration With Japanese manga artist Hirohiko Araki
Full transcript