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Andy Shi

on 10 October 2015

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Transcript of SemioCapitalism


Guattari Contin.
Semiotic capitalism does not seek a relationship of domination and submission over its subjects, its actually crucial to maintain a margin of freedom, relative spaces for creativity. the mastery of the semiotic wheel of The productive arrangements and those which are involved in changing machine processes ( the adjustments of machine power) is of the primary importance of capitalism. This is a result of historical progress, that it must concern itself in all domains of the social - public order, education, religion, the arts, etc. But, originally, this is not its problem; it is first of all continuously a mode of evaluation and technical means of control of power arrangements and their corresponding formulations.

Guattari On Semiotic Capitalism
What capitalizes capital is semiotic power. But not just any power - because in that case there would be no way of demarcating the earlier forms of exploitation - a semiotically de-territorialized power. Capitalism confers on certain social sub-systems a capacity for the selective control of society and production by means of a system of collective semiotization. What specifies it historically is that it only tries to control the different components which come together to maintain its processual character.

Discussion Question
Is there a difference between how Semiocapitalism shapes subjects in developed countries vs developing countries? If so, how, and why?
The Crisis of 2008 of Stimulation Production
Berardi's SemioCapital
Alienation is defined differently under semiocapitalism. Alienation is considered not as the loss of human authenticity, but as an estrangement from capitalistic interest, and therefore as a necessary condition for the construction—in a space estranged from and hostile to labor relations—of an ultimately human relationship. The new work process does not so much alienate subjectivity, but produces it. The worker is not excluded from the production process, but brought into it, compelled to communicate and compete with all of their being. Alienation and the old pathologies will not describe this situation.semio-capitalism, capitalism of signs.
“Semio-capital is in a crisis of overproduction, but the form of this crisis is not only economic but also psychopathic. Semio-capital, in fact, is not about the production of material goods, but about the production of psychic stimulation. The mental environment is saturated by signs that create a sort of continuous excitation, a permanent electrocution, which leads the individual mind as well as the collective mind to a state of collapse.”
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