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Zara - Group Presentation
Transcript of Zara - Group Presentation
5 Forces Model.-
Evaluation (EFE) Matrix
Satisify the desires of its customer
Society and Environment
I The SWOT Matrix
II The SPACE Matrix
III The BCG Matrix
IV The IE Matrix
V The Grand Strategy Matrix
VI The QSPM Matrix
Rapid Market Growth
Slow Market Growth
1. Market development
2. Market penetration
3. Product development
4. Forward integration
5. Backward integration
6. Horizontal integration
7. Related diversification
1. Responsive Supply Chain
2. Integration Strategies
3. Product Strategies
4. Promotion Strategies
1. Market Penetration
2. Product Mix
3. Marketing Strategy
4. Product Diversification
Part of Spanish Fashion Retailer:
Sores opened in Korea
Offers Fashion to all People regadless of Sex or Age
Does not focus on a single line of products but sells all kinds of Fashion...
Vision & Mission.-
Zara Starting its Vision.-
"Zara is committed to satisfyingg the desires of our customers. As a result we pledge to continuosly innovate our busness to improve your experience. We promise to provide new designs made from quality materials that are affordable".
And its Mission.-
"Through Zara´s business model, we aim to contribute to the sustainable development of society and that of the environment with wich we interacts"
Major Airline Supplies
Fast Changing Collection
Brand Image Closely tagged to competitors
THE 4 Ps OF ZARA.-
Latest Fashion for Women, Men and Children.
Normally is an Affordable Brand
86 Countries and 1170 Stores located in the best Streets and Shopping Centers.
Famous worldwide without any advertisement in new markets.
DEVELOPING OF A FASHION BRAND IN KOREA
Wang Yi Hsin
Ng Kah Choon