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Zara - Group Presentation

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by

rafael saucedo calzada

on 12 December 2014

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Transcript of Zara - Group Presentation

INTRODUCTION
CHAPTER 2
EXTERNAL
STRATEGIES
IMPLEMENTING
STRATEGY
CONCLUSIONS
Michael Porter's
5 Forces Model.-
External Factor
Evaluation (EFE) Matrix
Competitive
Profile Matrix
Internal
Factor Evaluation
COMPETITIVE ADVANTAGE.-
Satisify the desires of its customer
Society and Environment
I The SWOT Matrix
II The SPACE Matrix
III The BCG Matrix
IV The IE Matrix
V The Grand Strategy Matrix
VI The QSPM Matrix

SWOT ANALISIS.-

Rapid Market Growth
Strong
Competitive
Position
Slow Market Growth
Weak
Competitive
Position
QUADRANT I:
1. Market development
2. Market penetration
3. Product development
4. Forward integration
5. Backward integration
6. Horizontal integration
7. Related diversification

1. Responsive Supply Chain
2. Integration Strategies
3. Product Strategies
4. Promotion Strategies
1. Market Penetration
2. Product Mix
3. Marketing Strategy
4. Product Diversification
Founded in
1975
Part of Spanish Fashion Retailer:
Operates in
88 Countries
with over
2000 Stores
.
27
Sores opened in Korea
Offers Fashion to all People regadless of Sex or Age
Does not focus on a single line of products but sells all kinds of Fashion...
Including Accesories
Vision & Mission.-
Zara Starting its Vision.-
"Zara is committed to satisfyingg the desires of our customers. As a result we pledge to continuosly innovate our busness to improve your experience. We promise to provide new designs made from quality materials that are affordable".
And its Mission.-
"Through Zara´s business model, we aim to contribute to the sustainable development of society and that of the environment with wich we interacts"
ASSESSMENT
INTERNAL
ASSESSMENT
STRENGTH.-
Store Image
Major Airline Supplies
Fast Changing Collection
Strength
Financial Ratio
WEAKNESS.-
Price
Brand Image Closely tagged to competitors
IN ACTION
STRATEGIES.-
KOREA MARKET
ENTRY STRATEGIES.-
ANALISIS AND
CHOICE
Market Development
Market Penetration
Forward Integration
Related Diversification

ESTRATEGIES.-
STRATEGIES
MARKETING.-
THE 4 Ps OF ZARA.-
Price.-
Product.-
Place.-
Promotion.-
Latest Fashion for Women, Men and Children.
Normally is an Affordable Brand
86 Countries and 1170 Stores located in the best Streets and Shopping Centers.
Famous worldwide without any advertisement in new markets.
PRODUCT
POSITIONING.-
DEVELOPED
COUNTRIES
DEVELOPING
COUNTRIES
GLOBALIZATION
CULTURE.-
JOINT VENTURE
VISION.-
MISSION.-
STRATEGIES.-
DEVELOPING OF A FASHION BRAND IN KOREA

Saky Tähti
Rafael Saucedo
Han Liu
Lynn Chao
Kristina Stoy
Wang Yi Hsin
Ng Kah Choon
GROUP D.-
Full transcript