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CHAPTER 9

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by

Farah Qonita

on 4 November 2016

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Transcript of CHAPTER 9

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KARAKTERISTIK JASA
Tidak Berwujud (Intangibility)
Tidak Dapat Dipisahkan (Inspirability)
Berubah – ubah (variability)
Mudah Lenyap (Perishability)

PROSES PRODUKSI
Perbedaan Produksi Jasa dan Produksi Barang
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Memproduksi Barang dan Jasa Kelas Dunia
CHAPTER 9
Produksi adalah pembuatan barang dan jasa dengan menggunakan faktor-faktor produksi: tanah, tenaga kerja, modal, kewirausahaan, dan pengetahuan.
1. Kegunaan Bentuk
(Form Utility)


bentuk kegunaan dari suatu barang
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