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Visual Cover Letter / Resume - Edward Drakhlis

For the pursuit of marketing
by

Edward Drakhlis

on 5 December 2013

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Transcript of Visual Cover Letter / Resume - Edward Drakhlis

BIG PICTURE
or continue pressing and check out
is vital for any successful positioning.
edward
B R A N D I N G + S T R A T E G Y
what do i want?
why do you want me?
when I'm not wow-ing future employers, i'm very likely...
I keep it consistent throughout the
whole marketing mix. You can even say ...
INTEGRATION,
Placed 1st regionally with Coca-Cola as the client.
RESEARCH
L o t s o f r e s e a r c h
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
C O S T S
COMPETITORS
M A R K E T
T A R G E T
EVERYTHING
have dealt with various vendors and
I'm not afraid to give them a call.
get along with others.
When it comes to learning I...
listen intently and reflect,
run through scenerios of interaction,
play devil's advocate to pick out flaws,
& I'm great
at connecting
ideas
so everything
makes sense.
cooking
welding
traveling
ballooning animals
bullwhipin'
making something cool
- Cum Laude
I can
multi-task

multi-task
multi-task
I am made uneasy by unfinished ta
........................................................................
sks.
And I take BIG chances for future benefits.
And meet deadlines.
feel free to make this full screen or
just click to play and advance
drakhlis
hey!
LEARN
CREATE
GROW
i want to
i want to
i want to
everything about my role,
everything about my company,
everything about my consumers
new strategies,
great products,
a revolution
my company,
my creations,
myself.
edward
B R A N D I N G + S T R A T E G Y
drakhlis
yes.
my past in a nutshell.
email: edrakhlis@gmail.com | call: 678-TALK-2-ED
contact me.
I understand the
message.
is my middle name
I c l e a r l y e n v i s i o n t h e
w i t h a s o l i d u n d e r s t a n d i n g o f
I've worked on enough projects at enough organizations
to tell that the right packaging can make a small company...
I understand
presentation.
[ as with brainstorming]
OMG, do you mean 'THE' Edward Drakhlis?!
I also...
seek out new experiences.
[because inspiration can come from anywhere]
[I've been on corporate kickball and dodgeball teams, even after transferring to a new company.]
[play some]
DOG
seem like a
big
I LEARNED:
Resource Leveraging
Advertising Manager/Marketing Manger @ The Ticker Newspaper
error strategy
- no-cost premium upgrades over cash back
I CREATED:
New Collective Value
Guide created for 3000 freshman, value added
- for local businesses [new promotion opportunity]
- for the newspaper [early link, new revenue stream]
- for the student [new best friend]
An example of how I did this as
I GREW:
Readership
Newspaper readership grew 30%, through
- innovative tactics and promotions
- strategic locations
- new value creations
I recieved a BBA in Marketing Management/Advertising
Sr. Creative Director, Encounters Literary Arts Magazine
Creative Director, Helix Watches – Timex Group USA
Creative Director, National Student Ad Competition
Vice-President, BCAS: Collegiate AAF Chapter
Chief Creative Officer, Zicklin Africa Business Club
- Cum Laude
[Fall `07 – Spring `08]
[Fall `05 – Spring `07]
[Fall `06 – Spring `09]
[Spring `09]
[Fall `05 – Spring `09]
Marketing Manager / Advertising Manager, The Ticker Newspaper
[Spring `06 - Spring `09]
Rubber Chicken Award for Best Agency, Copy Writing Class
[Fall `08]
I took every opportunity with classes and campus organizations
I filled the gaps with various exciting internships
Marketing Coordinator / Consultant, Mill Realty Group Inc.
[Fall `08 - Present]
Marketing Intern, Israel Program Center
[Spring `07]
Promotional Event Planning Intern, TH Outdoor
[Summer `07]
Assistant Art Director, Karlen Williams Graybill Advertising
[Summer `09 - Spring `10]
Graphic Freelancer / Creative Intern, Grow Marketing
[Summer `08 – Spring `09]
Graphic Designer, URS Corporation
[Spring `10 - Present]
Pre-press Production Intern, American Lung Association
[Summer `04]
Developed a historical digital archive and web graphics. Given the responsibility of photographing stock to be used in future publications
.
Designed ads for company events, participated in a direct marketing campaign and assisted in planning a large parade promotion.
Developed a corporate identity consistent in all aspects of the agency's relations along with marketing tactics and collateral.
After I earned my degree
Marketing Communications Intern, ZAMWorks, LLC
[Summer `06]
Re-branded Zam’s Quest, developed and researched strategies to best get our curriculum to the target market and represented the company at conventions.
Assisted in campaign development from idea generation to ad creation.
Fully design personalized presentations (100's!) for capital projects ranging from $3M to $500M. Supervise full print production and coordinate with vendors. Partnered in developing Adobe InDesign/Photoshop training sessions for 20 employees at two office locations.
Designed proposals for new clients such as Milagro Tequila, and created promotional campaign material for clients such as Pepsi-Cola.
Designed, planned, and executed promotional events for various clients. Concluded with an extravagant game release event for Vivendi Games where I played a key role in creative, research, and logistics.
this is not
even
half.
Developed corporate identity and promotions to increase awareness of viable business and investment opportunities in Africa.
Developed marketing strategies to promote the society, its events, and the AAF. Coordinated events and advised a junior ad agency.
Responsible for entire newspaper revenue through ad sales. Managed a marketing team executing new innovative campaigns that increased readership by 30%.
Executed a viral marketing campaign to drive online traffic.
Developed the best product extensions and marketing campaigns.
Directed and edited the arts section, and layout of the entire publication. Promoted the magazine and doubled the amount of art submissions; largest volume to date.
My team spent a year developing each fully integrated marketing campaign including creative, promotions, media, and research.
2009 campaign against bindge drinking
[Placed 1st regionally with
Coca-Cola as the client]
[lets start with]
and a
LARGE MULTI-NATIONAL
CONGLOMERATE
your best
FRIEND
I believe
Full transcript