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CHIPOTLE MEXICAN GRILL

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by

Alyssa Cowan

on 5 May 2014

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Transcript of CHIPOTLE MEXICAN GRILL

CHIPOTLE MEXICAN GRILL
FINANCIAL PERFORMANCE
$480 Stock Price

$14.8 Billion Market Cap

Raising Prices

No Shortage of Potential Locations
COMMUNITY
Scrip Program

Admirable Scholarship Fundraising

High Diverse Management

Chipotle Cultivation Foundation
WORKERS
Benefits
Health care offered to every employee (WR 3.3)
401k plans
100% match for the first 3% of base salary and 50% of the next 2% of base salary. (WR3.6)
Employee stock repurchase plan
15% of their base salary
Maximum 250 Shares
Other small benefits
BACKGROUND
Founded by Steve Ells in 1991
Currently 1,595 restaurants.
Saw an opportunity in the speed of creating burritos in an assembly line format.
Realized the potential cash cow, in hopes to raise capital for dream restaurant
"Food with Integrity"
High Quality Ingredients
BUSINESS MODEL CANVAS
Growth Strategy
Food from Sustainable Farms
Strong Relationship with Suppliers
High Job Satisfaction
ENVIRONMENT
Locally Sourced
Within 350 miles when practical and available
GOVERNANCE
Self Operating since 2006

Transparent Financial

Third Party Auditing

Code of Ethics (CEO, CFO)
Recomendations
Sustainability Reporting
Nation Outreach Program
Cover % of Health Insurance
Become a B Corp
Presented by: Chad Becker, Eddie Bernson, Alyssa Cowan, and Shane Goudas
Platinum LEED Restaurant
Workers (Continued)
Company Culture
"97% of salaried management and over 98% of hourly management are promoted from within the company."
Promotion Schedule
Crew member
Kitchen or Service Manager
Apprentice
General Manager
Restauranteur
CIW
Environmentally Preferable Purchasing
Coalition of Immokalee Workers

Joined voluntarily in 2012

Represents 90% of Florida's tomato farms

Example of indirect stakeholder representation
GMO Transparency
What is a GMO?

93% of soybeans and 85% of corn

Chipotle has no official timeline
Governance Summary
Chipotle is as transparent as most publicly traded companies
Have no official sustainable reporting
Not afraid to embrace negatives
Clearly promoting vertically integrated sustainability
Sustainability Reporting
National Outreach Program
Cover % of Healthcare
Become a B corp
Become first Public Company to do it

Profits will Continue Growing

Will benefit Sustainability Community
Not Costly

Hire a team
Head of Sustainability

Practices should Reflect Mission
Stakeholder survey
Full backing creating shared value

Example: Haiti
Donate 1/2%
1/2% x $535 million=$ 3 million
Quality is currently a problem.
Offer Health Incentives
Pay a percentage of worker healthcare
30-50%
Higher Retention Rate
Maintain Competitive Advantage
Food With Integrity
Pesticide Use
Recycling
Full transcript