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Integrated Marketing Communication (IMC)
Transcript of Integrated Marketing Communication (IMC)
2-Direct Marketing (short numbers on webpage) Promotional Mix Logo and Slogan Integrated marketing communication
First Assignment Submitted By :
Amr El Bannan
Submitted To : Dr: Hala Abdel Hadi Co-Marketing: with Samsung Promotional Mix 3-Interactive Marketing
Facebook Page Promotional Mix Interactive/internet marketing Has become key marketing strategy which give corporates an extra edge in fighting competition and to keep good rapport with customers. 3-Interactive Marketing
Twitter page Promotional Mix 1-Advertising
They serve and support their message through TV ads and their slogan " علشان لازم نكون مع بعض" Promotional Mix Price :it differs from one bouquet to another ,the minimum price is 5 piasters per minute and the maximum price is 4 LE per minute.
Place :Mobinil have more than 40 official stores around Egypt in different governorates. Marketing Mix Product : Mobinil is providing a telecommunication service in all Egypt’s Governorates to help people communicate easily through mobile phones. Marketing Mix Vision : To Become the preferred communication services provider in Egypt.
Mission :Providing the best customer experience, being a desired employer, creating value for our shareholders and proudly contributing to the development of our country. Mission and vision Since its inception in May 1998, Mobinil has strived to maintain its position as the leading Mobile service operator in Egypt. Honoring the trust of more than 30 million customers, Mobinil is committed to being the leading Mobile service provider in Egypt, providing the best quality service for our customers, the best working environment for our employees, top value for our shareholders, and proudly contributing to the development of the community Introduction Mobinil tries to change the misconception about hiring blind people and the value of sharing and integrating handicapped to be productive citizens in society 5-Publicity Promotional Mix As its one of the most important Holley events for majority of Egyptian audiences mobinil targeted this events in order to strengthen the relationship with audience and to deliver the deep concept sharing 5-Public Relations Promotional Mix 5-Publicity
Special events (Dayman ma3 Ba3d) song Conference Promotional Mix promotional campaigns on social networking as well as giving special prices on SMS aim to target younger age who give quick and faster feedback in addition considered an effective tool to penetrate and grow mobinil’s concepts within 2-Direct Marketing
Internet sales Promotional Mix 1-Advertising
Run their advertising in throughout the broadcasting hour on Negoum FM Radio 100.6 specially in last Ramadan.
Mobinil call center (250) they play the audio ad during call waiting time. Promotional Mix Mobinil uses diversified marketing techniques to attract customers and here is an example of Mobinil’s continuous sales promotion plans for a set period of time. 4-Sales Promotion Promotional Mix Billboard is one of the most quick gaining popularity method to deliver company’s message. 1-Advertising
Billboards Promotional Mix Every new campaign mobinil sponsors an event to a pop star in order to:
Attract both audience and publicity to its new campaign.
socialize and to explore the new demands of visitors. Harmony in Color with Mobinil logo 5-Publicity
Special events Promotional Mix