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eGo: make the web work for you creatively

How to create & maintain your own brand in order to promote yourself successfully online
by

flea palmer

on 7 June 2012

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Transcript of eGo: make the web work for you creatively

Part One: Being web-wise...
Part Two: Your defining moment(s)...
Ask yourself...
what do I want to do?
where am I now?
what do I have to do to get where I want to go?
what do I have to offer?
who do I want to appeal to?
what impression do I want to give?
Define yourself through writing a profile
Sum yourself up in one sentence (about 15 words)
Part Three: Window(s) of opportunity...
Join LinkedIn, a networking site for professionals of all disciplines
- http://www.linkedin.com
See also...
http://flavors.me
...or how about?
... a video CV/ showcase?
creative tools...
Prezi (presentation tool)
http://prezi.com
If you use lots of services (e.g. blog, flickr, issuu, etc..) use the same profile description and photo for consistency!
Part Four: Spread the word ...and network!
Promote your site(s) by linking all your online presences together

DandyID can help you do this (http://www.dandyid.org/beta/start
join relevant groups on Facebook, or even start your own
join Twitter and follow people/ topics that interest you
create a Google account and access a range of useful tools including
comment on other peoples' blogs and share your expertise in forums. Use an aggregator such as Google Reader so that you can easily see new posts from blogs that you are interested in on one page
share articles and sites that interest you through a social bookmarking tool such as Delicious or Diigo
attend relevant events and conferences - present at them if you can
contribute to journal or magazine articles
Facebook Privacy Settings
http://www.facebook.com/fbprivacy?sk=app_6009294086
who are you?
Keep your private life, private!
digital footprints...
Create a personal...
e-portfolio (Pinterest)
blog (Wordpress or Blogger)
website (Google)
further reading...
myBrand - PebblePad webfolio with links to resources about personal branding, e-safety and general IT skills
http://e-portfolio.plymouth.ac.uk/viewasset.aspx?oid=32723&type=webfolio
eGo - myBrand in e-book format
http://issuu.com/fleapalmer/docs/ego
Personal Branding Blog - facilitated by Dan Schawbel, a “leading personal branding expert for Gen Y”. This post has a ’starter guide’ which includes guides for beginners starting their first blog and a personal branding toolkit. Well worth a look!
http://www.personalbrandingblog.com/about/
‘The Brand Called You’ – blog by Tom Peters of The Fast Company detailing the importance of ‘brand you’ and how to promote it
http://www.fastcompany.com/magazine/10/brandyou.html?page=0,0
finding it difficult to get started?
See...
http://studentbranding.com/identify-your-skills-identify-your-brand/
10 Creative Social Media Resumes To Learn From (Mashable)
http://mashable.com/2011/05/20/social-media-resumes/
See http://mashable.com/2011/01/17/tips-video-resumes/
http://www.personalbrandingblog.com/get-your-bio-ready/
http://about.me/
http://www.wix.com/
http://brand-yourself.com/
http://www.tumblr.com/
portfolios & job opportunities for creative professionals see
http://www.behance.net/
further info. ...
The ‘This Is Me’ project, developed at the University of Reading, aims to help people learn more about what makes up their digital identity and ways to develop and enhance it. "Digital identity is made up of multiple parts – it isn’t just what we have published about ourselves on the web, but also what others have published about us." This site has several fun stories and exercises to help raise awareness around the various issues surrounding digital identity, inviting you to play detective to search for people and evaluate what you find. You can also download a free workbook to help you learn more about your digital identity.
http://thisisme.reading.ac.uk/pg/pages/view/39/
Slideshare: share PowerPoint/ Keynote presentations
http://www.slideshare.net/
YouTube: upload and share videos
http://www.youtube.com/
Create an e-book, upload a pdf to
http://issuu.com/ or
http://www.blurb.com/
Create a cartoon strip
http://toonlet.com/
Create an animated cartoon
http://www.xtranormal.com/
Express yourself through a slideshow of photos
http://www.flickr.com/
http://www.flickr.com/
http://www.facebook.com/
http://wordpress.com/
http://www.youtube.com/
http://twitter.com/
http://www.google.com/ig
http://www.google.com/reader
http://www.delicious.com/
http://www.blogger.com
The Twitter Guide Book from Mashable
http://mashable.com/guidebook/twitter/
51+ Essential Resources for the Digitally Savvy Job Hunter
http://mashable.com/2011/09/08/job-search-resources/
2 Easy Ways To Create Visual Inforgraphics Of Your Resume (makeuseof)
http://www.makeuseof.com/tag/easy-ways-create-visual-infographics-resume/
How Social Media Can Help You Score Your Next Internship (Infographic) (Mashable)
http://mashable.com/2012/05/17/social-media-internship/

...who does Google think you are?
Full transcript