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on 14 November 2014

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Transcript of Coffee

Code of Coffee in Chinese And American Culture
Code of coffee in China
"While many Chinese consume in cafes as an outward sign of their engagement with global trends, their coffee-drinking is less a habit and more about seeking a certain kind of experience."
"Live out your boldness"
"Peter comes home"
by Folgers Coffee
“What a great taste!”
Positive attitude towards life & chic life style
Home & the emotion home brings
NESCAFE's slogan change in China
Code of coffee in U.S.
Courage to pursue dream
Bond with family
“Live out your boldness”
It is a symbol
of elite-status
and premier life.
Coffee in U.S.
Coffee in China
28 oz per day
1 oz per day
Youth in developed cities
High price
Normal price
Western product
Usual drink
Looks stylish
Actual need
- A product of good quality
- A power to stimulate spirit
Full transcript