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Fashion in the World War II Era
Transcript of Fashion in the World War II Era
During WWII, extreme rations were issued on items. Certain fabrics were taken out of the reach of designers for the creation of military uniforms, and clothing prices fluctuated. But through this, brands revealed lines of clothing better suited for the men and women of that time, and celebrities- including Katharine Hepburn, Rita Hayworth, and Lucille Ball- set trends we still see today.
"Despite the hardships... the 1940s were still a brilliant decade for fashion." - Fashion + Beauty Website
Men, commonly working in business, sought simple clothes for their on-the-go lifestyle. These included (but were not limited to):
Woolen suits, an alternative to the worsted fabric ones they were used to
V-neck sweater vests
Men's Style and Trends
Many women held a high interest in trends set by celebrities, particularly movie stars. Some of the most popular styles of that time include:
Tight Waists- Belts, Waistbands, Ties, Etc.
Women's Style and Trends
Many customers searched for clothes with:
The ability to accessorize
A fit for all figures
Adele Simpson hoped to meet these qualities with a new and improved dress for women.
Adele Simpson, Designer
'40's Women's Outfits
'40's Men's Outfits
In this article, college students praise some of their favorite clothes for fitting both their style and budget- a must for any woman's wardrobe of the era.
Applause from College Students
And More Specifically, Woolens
V-Neck Sweater Vests