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Majestic Wines for Buy.at

Business Development for Buy.at

Giancarlo Martins

on 28 June 2010

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Transcript of Majestic Wines for Buy.at

Double click anywhere & add an idea Agenda Who we are
What we do
How we do it
How Affiliate Marketing works
How we can help Majestic
By Giancarlo Martins “The sole purpose of marketing is to get more people to buy more of your product, more often, for more money. That’s the only reason to spend a single nickel, penny or peso. If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don’t do it.” Sergio Zyman Leading global affiliate network
Growth for over 300 world's leading brands
Over a decade of industry experience
Add value to client's existing Marketing Strategy
Biggest Affiliate Marketing group in the UK Who we are... Our clients
The Sunday Times Top 100
The Sunday Times Tech Track
Deloitte fast 50 What we do... Affiliate Marketing Solutions Supporting your existing Marketing Mix Big
Idea Sales
Promotion Direct
Marketing Digital
Marketing Face
Face Public
Relations Advertising Evaluation Evaluation Evaluation Evaluation Evaluation Evaluation Affiliate
Marketing Why have Affiliate Marketing
grown so fast in the past? 38.2% Growth in 2009 to £72.6m (IAB's adspend 2009) Easy to measure
Performance based on CPA
(cost per action) model Cost-effective results "The figures speak for themselves. And as many marketers fine-tune their online initiatives, we expect to see affiliate marketing go from strength to strength in 2010." NMA - May 2010 Online drinks market... “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Attributed to Lord Leverhulme,
John Wanamaker and Henry Ford
New customer acquisition Double the size in the past 5 years
£370 million in 2005 to £745 million in 2009 forecast to grow another 11% in the next year,
reach the £1 billion mark in 2012 (mintel, 2010) 17.2 million adults aged 18+ shop for groceries online, but that only just over half (9.1 million) have bought alcohol over the past year •This report identifies 6.6 million people who shop for grocery online and drink alcohol yet do not buy alcohol (mintel, 2010) (mintel, 2010) Most attractive audience:
ABC1 - 35-44 Online Vs. In-Store Convenience
Heavy load
Buying in bulk
Online discount
No queues
Technology (smart phones)
Thank You!
Any Questions? Award Winning
Full transcript