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Impact of Social Media
Transcript of Impact of Social Media
Presentation by Dr. Wendy Weinhold
Southern Illinois University Carbondale
A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of User-Generated Content (Kaplan & Haenlien, 2010).
Social media defined:
Web users collaboratively create and publish content (ex: blogs, wikis).
The countless methods people use to utilize social media (ex: YouTube, Facebook).
24 hour cycle
1.2 billion users
If Facebook were a country, it would be the third largest. Facebook is now the primary method for communication by U.S. college students, and 75 percent of adults have an account.
Twitter turns 8 March 21, 2014. There are more than 250,000 tweets per minute.
150 million blogs and counting
Reminder: Have to practice!
Examples: Foursquare to find fans for game feature
Pinterest to find lifestyle stories
Facebook events to cover student life, crime, breaking news
Twitter to find critics of politicians
YouTube to cover Polar Vortex
Resources: Poynter's "How To Use..."
Examples: Washington Post's Facebook storytelling
Twitter's Arab Spring coverage
100 hours of content uploaded every minute
18.1 billion Active Editors
4.5 million English language Wikipedia aticles
(Scholtz & Gillmor)
Issues to consider:
use social media?
How could we use it?
What are the potential consequences?
How will we address them?
What this means for journalisms
Practices and methods journalists use change regularly, but ideology remains the same:
1. Public service
When can journalists use social media?
How do we accomplish effective journalism in a social media environment?
What does this mean?
Opportunities and challenges
Increased demand for services
Future of journalism:
Telling stories across platforms
NewsU's Social Media
Toolkit and Tips
Journalism fails: Boston marathon, golden eagle snatches kid