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長榮航空-前景展望 The prospect of EVA Air

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by

chingheng wu

on 4 January 2015

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Transcript of 長榮航空-前景展望 The prospect of EVA Air

1.美國QE退場
2.日圓貶值
3.開放天空
4.美國免簽證
5.頁岩油與油價波動


國際政經結構
長榮航空-前景展望
The prospect of EVA Air

簡報綱要
國際政經結構
公司經營體質
五力分析
財務分析
SWOT分析
結論與建議

公司經營體質
航線
http://www.senchalabs.org/philogl/PhiloGL/examples/worldFlights/
五力分析
財務分析
指導教授:楊繼明 博士

組員:李佳楠、王識淵、許育嘉
林欣緣、吳青恆、蕭語嫣
 

SWOT分析
結論與建議
節省油耗的營業模式
減緩持續購入新飛機
提供優惠方案增加載客率
掌握主要客群的需求,做出明確的市場分隔。
即時分析資料,快速的整合資訊,提高資產周轉率
利用星空聯盟,使有限資源,達到最有效的利用

經營策略
THANKS FOR LISTENING
【波音747-400】
【波音777-300ER】
Full transcript