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Fonts Have Feelings, Too ...

A kick-in-the-pants guide to getting your message out
by

Keri Bradford

on 22 March 2012

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Transcript of Fonts Have Feelings, Too ...

It's "how" you say your message, too.
A kick-in-the-pants guide to getting your message out
Sometimes you have to pay for good (safe) images/fonts.
(You value your work, don't you? The law certainly does.)
RESOURCES
FONTS:
IMAGES:
VIDEOS/AUDIO:
• DaFont.com
• FontShop.com
• Adobe.com/type/fontfinder
• Veer.com/products/fonts
• UCSB Photographic Services
• Daily Nexus/LaCumbre Yearbook
• iStockPhoto.com
• Shutterstock.com
• commons.wikimedia.org
• loc.gov/pictures/collections
• loc.gov/library/libarch-digital.html
• youtube.com
• vimeo.com
• pdsounds.org

OTHER: http://www.keribradford.com/
2011/05/02/quick-and-dirty-tips-for-designers/
The legal stuff ...
• Fair Use
• Copyright
• Public Domain
• Intellectual Property
• Plagiarism
• Creative Commons
• Who is your audience and how do they communicate?
• How much is in your budget?
• Will the content of your message be changing/updating?
• Do you want to receive feedback? Would you use it?
• Your deadline vs. the Printer's deadline
• Does your department have a policy about social media?
• Is your message fully accessible to all parties?
PRINT vs. ONLINE (including social media!)
GOOD DESIGN IS:
• Accessible by all
• Direct; short & sweet
• Has time/date/place/cost
• Has email/phone/website/links
• If you have a good image, use it!
A bit about inspiration ...
• Get it where you can
• Art, music, walks outside
• Magazines (masculine/androgynous/feminine; informational; slap-you-in-the-face)
MARKET YOUR MESSAGE!
• UCSB research publications
• The Bottom Line
• Daily Nexus
• KCSB
• OrgSync
• Digiknow
• In-class presentation
• Student/peer advisors
• List-serves
• GauchoLink
• Tabling
• Promotional schwag
ON-/NEAR CAMPUS
OFF CAMPUS
• The Independent
• Santa Barbara News-Press
• Daily Sound
• Noozhawk.com
• Edhat.com
• Montecito Journal
• Montecito Messenger
• Santa Barbara Latino (formerly El Mexicano)
• Santa Barbara Magazine
• Santa Barbara TV/Radio stations
• Social Media sites
• Craigslist.org
DESIGN
DO
s

• Prioritize the structure of your message
• Use fonts and images that matter
• Promote your multi-platform presence
• Spell check
• Complementary colors (the wheel!)
• Use cool tools (QR codes, location-based) if they add "oomph"!
• Give props to photo/videographers, artists, illustrators
• Sketch it out
DESIGN
DON'T
s

• DON'T go crazy with fonts, colors
• DON'T bore your audience with too much copy
• DON'T use images that weren't made for your medium
• Committee-schmommittee; someone make a decision!
• DON'T forget about white space ... let your design breathe
• DON'T leave it up to the designer ... provide a vision your audience will support!
Access these slides any time at
bit.ly/fontshavefeelings
Questions? Comments? Tweet about it:
#PDC_UCSB
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