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Fonts Have Feelings, Too ...
Transcript of Fonts Have Feelings, Too ...
A kick-in-the-pants guide to getting your message out
Sometimes you have to pay for good (safe) images/fonts.
(You value your work, don't you? The law certainly does.)
• UCSB Photographic Services
• Daily Nexus/LaCumbre Yearbook
The legal stuff ...
• Fair Use
• Public Domain
• Intellectual Property
• Creative Commons
• Who is your audience and how do they communicate?
• How much is in your budget?
• Will the content of your message be changing/updating?
• Do you want to receive feedback? Would you use it?
• Your deadline vs. the Printer's deadline
• Does your department have a policy about social media?
• Is your message fully accessible to all parties?
PRINT vs. ONLINE (including social media!)
GOOD DESIGN IS:
• Accessible by all
• Direct; short & sweet
• Has time/date/place/cost
• Has email/phone/website/links
• If you have a good image, use it!
A bit about inspiration ...
• Get it where you can
• Art, music, walks outside
• Magazines (masculine/androgynous/feminine; informational; slap-you-in-the-face)
MARKET YOUR MESSAGE!
• UCSB research publications
• The Bottom Line
• Daily Nexus
• In-class presentation
• Student/peer advisors
• Promotional schwag
• The Independent
• Santa Barbara News-Press
• Daily Sound
• Montecito Journal
• Montecito Messenger
• Santa Barbara Latino (formerly El Mexicano)
• Santa Barbara Magazine
• Santa Barbara TV/Radio stations
• Social Media sites
• Prioritize the structure of your message
• Use fonts and images that matter
• Promote your multi-platform presence
• Spell check
• Complementary colors (the wheel!)
• Use cool tools (QR codes, location-based) if they add "oomph"!
• Give props to photo/videographers, artists, illustrators
• Sketch it out
• DON'T go crazy with fonts, colors
• DON'T bore your audience with too much copy
• DON'T use images that weren't made for your medium
• Committee-schmommittee; someone make a decision!
• DON'T forget about white space ... let your design breathe
• DON'T leave it up to the designer ... provide a vision your audience will support!
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