Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Psychological Factors Involved In Advertising

No description
by

丽娜 徐

on 3 January 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Psychological Factors Involved In Advertising

Psychological Factors Involved In Advertising
Outline
Background of advertising
Psychological factors in advertising
Advantages & Disadvantages
Recommendations
Background of advertising
The definition of advertising

The history of advertising development
Advertising is an activity of marketing to attract, encourage and persuade people to buy the products
Keywords
psychological:
relating to people's mind and feelings

hierarchy:
a system in which people or things are divided into different levels

inner:
relating to people's mind or spirit
1920
1950
1990
19 century
long time ago
Word of mouth
Today
Psychological factors in advertising
Motivation

the inner drive we have to get what we need
Customer's perception

how you interpret the world around you and make sense of it in your brain
Learning

refers to the process by which customers change their behavior after they gain information or experience a product
Customer's attitude
the emotion feelings people have about products, service, companies, ideas and issues
Maslow's Hierarchy of Needs

physiological needs
safety needs
social needs
esteem needs
self-fulfillment needs
Advantages and Disadvantages
In terms of business
advantages
raising market awareness
getting more revenues
fast and clear

disadvantage
high costs
increase competition
In terms of customers
advantages
get more information
save money and time

disadvantages
be confused
buy something useless
increase the costs
T
h
a
n
k
y
o
u

motivation
learning
attitude
perception
Summary
1. Four psychological factors in advertising
advantages
disadvantages
In business
increase customer
increase revenue
high costs
competition
For customers
get information
save time
save money
unreasonable consumption
increase costs
References
Ad Age Advertising Century: Timeline | Special: The Advertising Century - Advertising Age. (1999, March 29). Retrieved September 4, 2013, from
http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-
timeline/143661/
Advertising - Wikipedia, the free encyclopedia. (n.d.). Retrieved September 11, 2013, from
http://en.wikipedia.org/wiki/Advertising
Hamel, G. (n.d.). Advantages & Disadvantages of Advertising | eHow. Retrieved September 9, 2013, from
http://www.ehow.com/info_8114315_advantages-disadvantages-advertising.html
Tanner, J., & Raymond, M. A. (2010, February). 3.4. Psychological Factors That Affect People’s Buying Behavior. Retrieved September 6, 2013, from
http://www.web-books.com/eLibrary/ON/B0/B64/021MB64.html
Tartakovsky, M. S. (n.d.). The Psychology of Advertising | World of Psychology. Retrieved September 9, 2013, from
http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/
Discussion
1. Which types of advertisements are most likely to influence your choice?
Advertisement on newspaper
Advertisement on radio
Commercial television
everywhere
on the internet
19 century
1920
1950
1990
2. Are the advertisements bringing some good or bad influences to your daily life? What is your idea?
Conclusion
Recommendations of dealing with the relationship between you and advertisements
clam down
be rational
learn to compare
ask for suggestions

2.
Seminar Presentation
Name: Xu Lina
Student ID: 17392260
Class: AE-3(B)
Teacher: Carolyn Penney
Date: 17/09/2013
Full transcript