Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

APIVITA

No description
by

Esther Lim

on 9 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of APIVITA

Swot Analysis
STRENGTH
Introduction
Body Care
4Ps
Advertisement Campaigns
Target Segmentation
Behavioural
History/Background
Founded in 1979 by a pharmacist couple, Doctor Nikos and Niki Koutsianas, due to their passion for
nature

Became well-known throughout Greece following it’s success in the international market.

Honey
is their main ingredient in all of their products

Every product consists of 85% - 100% natural ingredients

APIVITA
Facial Masks
Honey
Lotions
Aroma Therapy
Product
For dry skin
Facial
Rejuvenating
For eco-conscious consumers

Price
Ranges between SGD$15 - SGD$109

e.g

Pastilles - S$15
Body Lotions - $70
Masks - $35 - $65
Candles - $60+ - $109
Place
Only has two outlets in singapore
Promotion
10% discount during certain seasons
ION Orchard
Vivo City
Members' exclusive promotion off products
Psychographic
Demographic
housewives who want to rejuvenate their skin
working woman who want to soothe their tired skin
people who like to revel in scent candles
consumers who are particular about ingredients that they place on their skin
consumers who want to go for all natural
Age group between 17 to 60 years old (both men and women
products for children and pets as well
WEAKNESS
OPPORTUNITIES
THREATS
raw materials
organic produce
over priced products
out of reach from rural areas
not as popular in the asian market as compared to the western market
they are not the only company producing organic products
Consumers who are
Hard core loyals
Soft core loyals
Switchers
Consumers who want
organic
yet effective skin care
products
People who constantly use skin
care products often
Sales Strategy & Management
Free Samples
Members' exclusive promotion
Promotion code only through emails if you register
Certain products can only be seen if you are a registered member on the site
In conclusion,
Apivita
has made a long way
from Athens, to the international market. That using
natural/organic
herbs and products are much better than using chemically enhanced for body care and in this area of body care, will most likely last a long time in the market.

Conclusion
Full transcript